The UK broadcasters have embraced YouTube as a source of incremental audiences as the platform is promoted from a marketing tool to a strategic distribution partner.

Deutsche Telekom and Vodafone both made clear that there is a limit to how many subscription streamers they want to super-aggregate and hard-bundle.

The smart TV OS provider and its ad server partner offer reach to 30m European homes and are emphasising the power of retail data insights.

Artificial intelligence promises dramatic reductions in the future cost and carbon footprint of television as it migrates from broadcast to streaming. IBC also revealed how it will be possible to create even more TV in total, and give advertisers an inventory boost around live events.

Partner content: Streaming app and UX developer TeraVolt believes broadcasters can avoid ‘giving away’ revenue and data to social media in their quest to reach and engage Gen Z and Gen Alpha.

The GroupM division’s Total TV Measurement solution provides de-duplicated reach and frequency against a broad set of Barb demographic audiences.

The number of Internet users claiming to watch little or no linear TV on a typical day grew 22% in the two years to Q1 2023.

Paramount Global covers the whole portfolio of entertainment properties owned by the company.

EMEA commercial chief Lydia Fairfax insists linear channels are a first window for content and a shop window for Discovery+

The audience measurement specialist Comscore has announced three new major investors, including the U.S. cable operator Charter Communications.