John Moulding reports on the strong messages coming from the UK’s largest commercial broadcaster as it seeks to change the language of media.

Sky is to make its full satellite TV package available without the dish, with a broadband-only streaming equivalent for set for a 2018 launch.

Netflix is repositioning itself as a premium channel play say analysts, while Amazon wants to be a platform content operation.

GroupM chairman Irwin Gotlieb explains why TV can win marketing budgets previously used for trade promotion.

Holistic multi-platform TV campaign management is a reality, while programmatic barriers are breaking down, discovers John Moulding.