The broadcasters’ self-serve ad marketplace is aimed at small to medium-sized businesses and digital-native advertisers used to buying their own media in social and digital environments.

The Media Leader talks to Thomas Bremond, managing director of Comcast Advertising International, about why now is the time for TV to demonstrate its performance capabilities.

Gracenote’s new Contextual Advertising Report found using enriched programme information in bidstreams has positive outcomes for buyers and sellers.

With research finding that 10% of active channels on YouTube generated 94% of total views in May, Evan Shapiro paints a picture of future audiences ignored by TV companies in a new report.

Roku is one of the TV OS providers fighting to be the default aggregator for free-to-air homes and its UX developments will encourage more out-of-app and cross-app content discovery.

Amazon Ads is confident it can win new budget for TV, including from digital native brands that have been using paid search and display for performance and now want to move up the funnel.

One of Australia’s leading commercial broadcasters has warned media owners that any programmatic solutions that bundle premium video into a homogenised CTV inventory pool are a long-term threat to business. Global ad-supported streaming, on the other hand, is good for everyone selling quality content.

Guy Bisson at Ampere Analysis believes the future of partnership and M&A will cross-match global distributors, regional content providers, global content providers and regional distributors. Such deals will help traditional media survive a world where geographic licensing and traditional windowing are being killed by streaming.

A Q4 2024 survey of 3,485 US and 1,005 Canadian adults shows a meaningful dip in self-declared spending on video entertainment, down $19 since the same time last year.

ScreenHits is already being used as the TV entertainment aggregator in several Porsche models and the latest news confirms the company as a major player in the nascent connected entertainment car market.