Pay-TV operators have been discussing how they own the home screen and control the customer experience. It starts with great aggregation and content discovery, but requires important choices about how to get in front of consumers in the first place.
ARCHIVE ▸ John Moulding
The new company formed by a proposed merger between Paramount Skydance and Warner Bros. Discovery will also increase streaming competition and boost cable networks.
Sky Media has launched a comprehensive effectiveness databank called Norman that has revealed the levers to pull if you want to maximise effectiveness for addressable TV campaigns. Forecasting and inflight optimisation are key benefits.
Ventura Ecosystem seeks to bring global TV operating systems and streamers into a streamlined and transparent CTV marketplace. VIDAA TV OS and Nexxen DSP/SSP are the first partners.
The smart TV brand has launched Immersive Carousel, offering brands five separate creative tiles to showcase content, products and calls to action on the home screen. ITVX and a luxury menswear brand have seen strong results.
Not surprisingly, pirate streaming services are going to weaponise AI in their battle with rights owners. Anti-piracy solutions providers are responding, but this is just one fight in the long war with pirates.
A report by advisory firm Oliver & Ohlbaum Associates, commissioned by Sky, expects weak demand for any ‘nightlight’ service offering only a handful of broadcast channels. It infers a clean switch to internet-delivered TV, sooner rather than later, is the better approach.
The media consulting firm has created a curated brokerage for international audiovisual datasets that are rights-safe and ready for use in AI training and model development. The content portfolio includes 75,000 hours of news and interviews.
The car maker says customers increasingly expect the same streaming TV services in cars that they enjoy at home. These can be blended with Škoda branded content.
The Belgian pay-TV operator is treating the ad-free YouTube service like any other app on its platform – hoping to remain the central contact point for video entertainment.