Gracenote believes pay-TV operators and streaming services can keep viewers on-platform or in-app for longer if they combine the inference capabilities of large language models with verified TV metadata. Search and recommendation could be turbo-charged.

Bedrock Streaming provides the streaming platform behind M6+. RTL+ will be added next year. The company is focused on shared infrastructure scale to help broadcasters match the streaming economies at global operators like Netflix. The tech vendor is also exploring a novel approach to content distribution.

While satellite TV providers quickly embraced streaming via terrestrial broadband, the satellite broadcast mechanism itself was not a guest at the streaming party. Now the invitation has arrived, labelled ‘DVB-NIP’. Broadcasters have been urged to consider satellite streaming as a CDN offload solution.

The Trade Desk launched its Ventura TV OS to help television manufacturers create a UX and content offer while also building an advertising business. In an innovative collaboration, those OEMs now have the option to default to the DirecTV user experience.

FreeWheel’s Video Marketplace Report for H1 2025 shows a notable rise in ad views within premium digital video in Europe, helped by a 31% increase on CTV devices. BVOD dominates this environment.

Sports piracy is likely to be the third largest revenue stream for organised crime groups after drug smuggling and people trafficking, according to the Sports Rights Owners Coalition. Rights holders want governmental action to help shut down illegal streams faster.

A 5,000-strong consumer study by MTM has revealed that Samsung smart TV home screen ads generate a 10% uplift in purchase intent among exposed viewers. The data coincides with the news that Samsung has made this non-interruptive inventory available to brands outside the content and gaming verticals for the first time.

Québecor and its commercial broadcast group TVA have let out a cry of pain as they struggle to compete against digital platforms with leading executives warning their media business could die within five years.

The Ventura platform will not sell its own inventory — not even home-screen ads. The pitch to content owners is: you can trust us not to compete, so share more data to help us all thrive.

A study by FreeWheel’s Viewer Experience Lab found that consumers are generally receptive to formats like L-banners and shoppable QR codes, but they should be used sparingly.