Forecasts and conditions for the global and regional advertising markets, including the latest predictions from MAGNA, ZenithOptimedia and GroupM.

The most recent US advertising forecasts updated to include the latest predictions from MAGNA, ZenithOptimedia, GroupM and Jack Myers.

Advertisers have more than doubled the amount of money they are spending on social networking websites since last year, according to recent analysis from The Nielsen Company.

An analysis of the most recent developments within the social networking market as well as latest advertising revenue forecasts.

Examines recent developments within the Online Video arena, including latest industry forecasts and current marketplace dynamics.

Includes the latest industry forecasts for the video-on-demand market as well as current marketplace dynamics.

Looks at recent developments within the IPTV market and includes latest industry forecasts and current marketplace dynamics.

Looks at recent developments within the DTR market and includes latest industry forecasts and current marketplace dynamics.

The latest IPA Bellwether survey has signalled a downward revision to current marketing budgets in Q2 – the first budget cut recorded for nearly two years.Published by NTC Research on behalf of the IPA, the Q2 Bellwether Report shows a trimming of marketing budgets, reflecting weaker than expected sales and profits as well as growing… Continue reading Q2 2005 Bellwether:Growing Concern Over Economy Leads To Budget Cuts

Globally, the cost of above-the-line advertising is on the rise ahead of economic inflation, signifying a media market that is well and truly on the move, says Initiative Future’s latest Global Intelligence report.While confirming last year’s signs however, the media agency’s report also indicates that advertisers are netting less audience for their media dollar year-on-year,… Continue reading Cost of Advertising To Rise Ahead Of Inflation