This year is likely to be a benign one for the US newspaper industry as it makes the transition to greater growth in 2005, according to a report by analysts at Merrill Lynch. The broker recently raised its 2004 growth forecast for newspaper ad revenue from 4% to 4.5% (see Ad Growth To Accelerate In… Continue reading Newspaper Sector To Consolidate In 2004
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Advertisers are being warned that too many newspaper campaigns are failing to deliver the required results due to poor quality creative work. Ongoing research carried out by the World Association of Newspapers (WAN) claims that the impact of creativity is often underestimated. It calls on advertisers to work harder to ensure the quality of their… Continue reading Too Many Newspaper Campaigns Fail To Deliver, Says WAN
The Government has announced that the impending analogue switch off and the subsequent move towards digital television will form a central part of the wide-ranging review of the BBC’s ten year charter. Culture Secretary, Tessa Jowell, said the public debate on the future of the BBC would examine the “vital” role played by the Corporation… Continue reading BBC Charter Review Will Focus On Digital Television
Despite wide-ranging efforts to publicise interactive services, the majority of Americans are blissfully unaware of the full potential of iTV, according to a new survey from Ipsos-Insight. The report claims that 50% of US adults have heard of iTV, which allows users to access information, buy products or play games on their TV sets, but… Continue reading Consumers Largely Ignorant About iTV Services, Says Report
Speech-based radio station Oneword has announced a raft of redundancies and a wide-ranging restructure of its operations following the withdrawal of one of its major shareholders. The fledgling digital radio station is currently reviewing its commercial operations in an attempt to reduce costs after Hong Kong-based USI Holdings announced its intention to sell its 50%… Continue reading Oneword Restructures As Major Shareholder Pulls Out
Evidence of growth in the European digital TV market is reflected in interim results from Pace Micro Technology which show the company to be operating profitably again. A slump in sales of set-top boxes resulted in pre-tax losses of £16 million in the last financial year (to May 31 2003) (see Pace Sales Dip 40%… Continue reading Pace Rides The Digital Wave
The Wireless Group (TWG) has reached a deal that will see it consolidate its influence over digital broadcasting in London. Kelvin MacKenzie’s radio company has acquired a 10% stake in DRG, owner of the London III digital multiplex licence, from Matsushita Electric Europe, a subsidiary of Panasonic. TWG already has a 23.58% shareholding in DRG… Continue reading Wireless Group Expands Commitment To Digital Radio
US householders planning to install a home network in the next year are more likely to use different media functions than those currently networked, according to a survey by the NPD Group. Some 28% of respondents claimed to have home network systems and of those people, 33% said they would like to share personal media… Continue reading Home Network Services In Demand, Says Report
Almost half of US online households with an annual income in excess of $75,000 have high-speed internet access, according to a survey conducted by Knowledge Networks/SRI. The poll, conducted in August and September 2003, is the latest study to show a link between wealth and broadband connectivity. It is reckoned that 49% of affluent internet… Continue reading Wealthy Webheads Embrace Broadband Services
There will be 4% growth in UK television advertising in 2004, with ITV set to take 50.2% of the commercial market, according to forecasts from Merrill Lynch. Judging from recent comments by Mick Desmond, Chief Executive Designate of the network, the year is shaping up to be an eventful one for TV executives. ITV saw… Continue reading ITV Advertising Outlook From Merrill Lynch
