US online advertising spend will soon surpass the levels seen during the dotcom boom, following a dramatic swing back into positive growth this year, according to a report from eMarketer. Following two years of substantial decline, 2003 will see online expenditure jump by 14.8% – the highest growth for the next four years, according to… Continue reading US Online Adspend To Exceed Dotcom Levels By 2005, Says eMarketer

The UK’s Association Of Online Publishers (AOP) has agreed to work with the Interactive Advertising Bureau (IAB) to accelerate the growth of the online advertising market, which is expected to top £300 million for the first time this year (see Research Shows Online Advertising Boom In 2003). The partnership will see the two organisations work… Continue reading AOP/IAB Partnership To Grow UK Online Advertising

Interest in interactive television (iTV) formats from programmers, advertisers and viewers, is growing quietly but steadily, according to a new study of the US market from BrightLine Partners. The report says that this trend continued throughout 2003 and iTV now finds itself firmly in the TV advertising equation for advertisers and programmers. A rise in… Continue reading US Sees Growing Adoption Of Interactive TV Advertising

US advertising spend rose by 7.0% during the first three quarters of the year, to reach $89.6 billion, according to the latest figures from TNS Media Intelligence/CMR. This shows that the US market is continuing its steady climb back to positive growth. The broadcast sector saw spend rise by 4.5% to $46.9 billion during the… Continue reading US Adspend Rises 7% In First Three Quarters

The number of DSL lines worldwide topped 55 million in the third quarter of this year, an 80% increase over the same time last year, according to the latest data from Point Topic. This puts the sector well on course to surpass 60 million installed lines by the end of 2003. Point Topic says that… Continue reading World DSL Lines Exceed 55m In Third Quarter

Almost 60 million text messages were sent each day during November, representing the highest daily average ever recorded by the Mobile Data Association (MDA). The latest figures from the MDA show that the overall text messaging total for November reached 1.7 billion, compared to 1.5 billion in the same period last year and just 1.2… Continue reading Rugby World Cup Helps Text Messaging Surge In November

Independent News & Media has announced a €53.5 million worldwide restructuring plan intended to reduce debts over the next twelve months. The publishing group, which owns The Independent in the UK and has businesses in Ireland, Australia, New Zealand and South Africa, aims to generate €18.4 million in savings by the end of 2005. It… Continue reading INM Cuts Jobs To Save On Costs

United Business Media (UBM) says that trading conditions in the US have improved during its second half and there has been a greater than expected recovery in Asia, which was hit by the SARS virus during the first half of the year. UBM says that its UK publishing and events businesses both continue to perform… Continue reading UBM Sees Improved Trading In Second Half

ISBA’s annual conference will take place on 3 March next year with a range of speakers including Culture Secretary, Tessa Jowell, who will outline the Government’s expectations of advertisers. The one day event, which takes place at the London Hilton, will attempt to address a range of key current issues for UK advertisers, including extending… Continue reading Jowell To Address Advertisers At ISBA Conference

Business press advertising expenditure in the US rose by 3.3% during October, although page volumes were down by 2.8%, according to the latest data from American Business Media (ABM). In the year to date spend was up by 0.4% and pages were down by 3.6%. “As predicted, the fourth quarter is up a little over… Continue reading US Business Press Advertising Up 3% In October