Paid-for search listings are the second most popular online advertising format, now accounting for 36% of the total internet ad market in the UK, according to new figures from the Internet Advertising Bureau (IAB). The rise of search targeted marketing has been meteoric, with forecasts for the US industry showing that the sector will grow… Continue reading INSIGHTanalysis: Search Targeted Marketing Success Story Continues

A fifth of US households now have a high-speed broadband connection to the internet, according to new figures from Jupiter Research. The group reports that by the close of 2003, there were 21.5 million broadband households in the US and this is expected to rise to around 46 million by 2008 – 40% of all… Continue reading A Fifth Of US Homes Now Take Broadband Internet

Airtime revenues at Capital Radio rose by 5% during its first quarter, in line with an improvement in the general advertising market and meeting the group’s expectations. Capital is seeing strong revenue growth at its London alternative station, Xfm, as well as across the Century FM network. Its flagship London station, Capital 95.8, is faring… Continue reading Capital Radio Sees ‘Modest’ Revenue Growth Ahead

Chrysalis Radio revenues have jumped by 19% year on year during the five months since September 2003 and forward visibility is continuing to improve, according to chairman Chris Wright. Wright will tell this morning’s AGM that marketing activity at the radio group will be enhanced following the ‘exceptional’ revenue performance. In London in particular, high… Continue reading Chrysalis To Boost Marketing As Radio Revenues Jump 19%

The US radio industry just managed to scrape a positive growth in 2003 advertising revenues, with the combined spend of the national, local and network categories showing a 1% rise over 2002. According to the latest data from the US Radio Advertising Bureau (RAB), the industry took a total of $19.6 billion last year, just… Continue reading US Radio Just Stays Positive In 2003

Reports circulated this weekend that the Barclay brothers may be considering increasing their bid for Hollinger International, owner of the Daily Telegraph in the UK. A potential offer of $20 per share for the 70% of shares which are publicly listed is understood to be on the cards. The Barclays current offer of $18 per… Continue reading Barclays May Make $20 Per Share Hollinger Takeover Bid

Media communications and market research network, Aegis Group, has acquired the London-based market research firm, The Research Business International (TRBI), for £5.2 million. TRBI operates across a range of areas including ad tracking, brand and concept development and specialist sector research. The company will be integrated into Synovate, Aegis’ global market research network. Doug Flynn,… Continue reading Aegis Buys UK Market Research Firm For £5.2m

Strong financial results from some of the world’s largest advertisers point to an improving outlook for the media and advertising sector, according to Lehman Brothers analysts. Major advertising clients including Procter & Gamble, American Express, General Motors and L’Oreal, have all reported positive results for the full year 2003. The financial health of such companies… Continue reading Strong Client Results Should Provide Advertising Upswing

Digital radio set sales in the UK jumped to 300,000 during 2003, with a surge coming in the run up to Christmas, according to the latest figures from the Digital Radio Development Bureau (DRDB). DAB receiver sales hit 133,000 in December alone, with portable kitchen radios proving the most popular model. Electrical retailer Dixons claims… Continue reading UK Digital Radio Homes Triple In 2003

Fourteen years of gradual consolidation of the ITV Network this morning came to fruition, with the long-awaited merger of Carlton and Granada to create a single ITV company worth more than £5 billion. ITV plc made its first appearance on the Stock Exchange today with a share price of 143½p. Shares in Carlton and Granada… Continue reading INSIGHTanalysis: ITV plc