The text message phenomenon shows no signs of slowing as the latest research reveals that more than 20 billion messages were sent last year, with the total expected to grow even further during 2004. Figures from the Mobile Data Association show that the popularity of the traditional text message has not been dented by the… Continue reading Text Messaging Reaches Record Levels During 2003

Cable magnate John Malone has become the second largest voting shareholder in News Corporation after Rupert Murdoch after acquiring a $1.82 billion stake in the media giant. Malone now owns 9% of the voting stock through his corporate vehicle, Liberty Media. Murdoch retains a 30% stake in News Corp. The surprise deal has prompted media… Continue reading Liberty Increases News Corp Stake

Cable magnate John Malone has become the second largest voting shareholder in News Corporation after Rupert Murdoch after acquiring a $1.82 billion stake in the media giant. Malone now owns 9% of the voting stock through his corporate vehicle, Liberty Media. Murdoch retains a 30% stake in News Corp. The surprise deal has prompted media… Continue reading Liberty Increases News Corp Stake

Marketing spend is expected to increase by around 3% this year, but the economic recovery will not be as swift as first thought, according to new research from the Chartered Institute of Marketing The new survey supports a recent report from the Institute of Practitioners in Advertising, which suggests that a rising tide of corporate… Continue reading Marketing Spend Expected To Grow By 3% During 2004

US magazine advertising revenue rose by 6.3% during 2003, following a 3.1% year on year increase in December, according to end-of-year data from the Publishers Information Bureau (PIB). Advertising pages fell by 3.1% last month and the annual total of 226,049.61 was down 1.0% from 2002. However, eight of the twelve major advertising categories experienced… Continue reading US Magazine Ad Revenue Climbs In 2003

US magazine advertising revenue rose by 6.3% during 2003, following a 3.1% year on year increase in December, according to end-of-year data from the Publishers Information Bureau (PIB) Advertising pages fell by 3.1% last month and the annual total of 226,049.61 was down 1.0% from 2002. However, eight of the twelve major advertising categories experienced… Continue reading US Magazine Ad Revenue Climbs In 2003

The radio industry is calling on the Government to announce a definitive switch-off date for the analogue signal as part of a wider initiative to boost the uptake of digital radio in the UK. Speaking at an industry seminar yesterday, GWR chairman Ralph Bernard said he had written to Culture Secretary Tessa Jowell and Ofcom… Continue reading Radio Industry Calls For Analogue Switch-Off Date

The number of worldwide cable TV subscribers increased last year but the rate of growth was the slowest in over a decade. Operators are banking on new services to encourage greater uptake in 2004. In-Stat/MDR claims that annual cable TV subscriber growth was tracking around 3% in 2003, despite a 22% increase in digital subscriptions.… Continue reading Cable TV Looks To Capitalise On New Opportunities

The US Securities and Exchange Commission is unlikely to take steps to block the proposed acquisition of Hollinger Inc by the Barclay brothers (see Barclay Brothers Agree Telegraph Takeover Deal), according to reports today. Hollinger is currently under investigation for unauthorised payments made to senior executives, including erstwhile chief executive and non-executive chairman, Conrad Black… Continue reading SEC Has Few Qualms About Hollinger Takeover

The IPA‘s latest Bellwether report has added weight to the belief that advertising and marketing conditions are picking up. The outlook for expenditure growth is at its most optimistic since 2000. The Q4 survey shows the majority of existing budgets to have remained relatively unchanged in the past three months. However, the proportion of marketers… Continue reading INSIGHTanalysis: UK Marketing Spend On The Rise