The US advertising market grew by almost 7% in the first half of 2003, confirming industry views that a recovery is in the offing. Fifteen of the sixteen media categories examined by TNS Media Intelligence/CMR experienced gains with cable television recording the largest percentage increase. The latest results show that advertising expenditure in the six… Continue reading US Advertising Spend Rises 6.8% In First Half
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Commercial radio saw adspend increase by 3.3% year on year to £144 million during the second quarter of 2003, as advertisers continued to flock to more cost-effective forms of marketing, according to the latest figures from the Radio Advertising Bureau (RAB). This sixth consecutive quarter of growth has been driven by FMCG brands, which have… Continue reading FMCG Brands Drive Growth In Commercial Radio Revenue
Personal video recorders are having far less impact on viewing habits than was once predicted and currently pose no significant threat to television advertising, according to executives at this year’s Media Guardian Edinburgh International Television Festival. ITV’s marketing and commercial director, Jim Hytner, was just one of a number of senior industry figures to dismiss… Continue reading PVRs Fail To Revolutionise TV Viewing
The long awaited merger of ITV giants Carlton and Granada will have little impact if the two companies are forced to divest their sales houses, according to analysts at Lehman Brothers. Advertisers and rival broadcasters claim that the merger, in its proposed form, is unacceptable because it will result in the creation of a single… Continue reading ITV Merger Likely To Be Watered Down, Says Lehman Brothers
Only around 13% of European mobile users are interested in using their phones to make payments for services, according to a report by Forrester Research. A survey of mobile users across twenty European countries found that only 13% of users claim to be likely or very like to use mobile payment services if they were… Continue reading Few Mobile Users Interested In Mobile Payments
More than 1.68 billion person to person text messages were sent across the four UK GSM networks in July 2003, up from 1.3 billion in the same period the previous year, according to the latest figures from the Mobile Data Association (MDA). JulyÂ’s figure takes the total number of text messages sent so far during… Continue reading Reality Boost For Text Messaging In July
Mobile operators are in a good position to boost their revenues by offering users compelling mobile phone content, according to a new report by consulting company Ovum. The efforts of operators worldwide to create attractive content services for consumers will pay off, says Ovum. If they keep momentum mobile companies should prove more successful at… Continue reading Wireless Operators To Reap Content Revenue Benefits
Granada has refuted suggestions by former Five chief executive, David Elstein, that the proposed merger with Carlton Communications could produce more than £100 million of cost savings for the combined ITV company. Elstein, who is reportedly planning to parachute in an alternative management team to run the merged broadcaster, claims that the cost savings generated… Continue reading Granada Dismisses Elstein’s Merger Savings Calculations
The merger of Carlton and Granada into one ITV company will go ahead even if the Government forces them to sell off the two airtime sales houses, according to senior executives at this year’s Guardian Edinburgh Television Festival (GEITF). Tess Alps, chairman of media buying group PHD, said: “Advertisers are realistic and we know that… Continue reading Sales House Divestment Will Not Halt ITV Merger
Pre-tax profits at regional newspaper group, Johnston Press, jumped by 51% in the first half of the year, as advertising revenues nudged up by 3%. The company’s figures were bolstered by the integration of Regional Independent Media (RIM), which it acquired in April last year (see Johnston Press Acquires RIM Newspaper Business). Operating profits were… Continue reading Johnston Press Sees Profits Jump After RIM Acquisition