The US hi-tech business publishing sector saw advertising volumes decline by 16.5% during July, according to the latest figures from United Business Media‘s CMP Media division. Within this, CMP’s volumes fell by 14.8%. In the twelve months to July, the whole technology publishing market saw ad page volumes drop by 18.0% year on year. CMP… Continue reading US Hi-Tech Publishing Ad Volumes Fall 17% In July
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The cost of digital TV set-top box equipment could fall as low as â‚Ź36 (£27) by 2007, as fierce competition in the supplier market continues to drive down prices, according to a new report from Strategy Analytics. Demand for digital terrestrial TV (DTT) services is starting to look much stronger in Europe, with the UK’s… Continue reading DTV Equipment Costs To Fall Below £30 By 2007, Says Report
Former Five chief executive, David Elstein, has quashed rumours that he is looking to move into the chief executive role at ITV, should the proposed merger of Carlton and Granada proceed. Speaking at the weekend’s Guardian Edinburgh International Television Festival (GEITF), Elstein denied any interest in an executive role at ITV, despite his proposals recommending… Continue reading Elstein Rules Out ITV Bid, But Proposes New Management
Liberty Media has become the latest group to withdraw from the bidding process for Vivendi Universal’s US entertainment assets, following in the footsteps of MGM and Comcast (see Comcast Not In The Running For VUE). After conducting its own analysis of Vivendi Universal Entertainment’s (VUE) assets, Liberty concluded that the synergies offered are not sufficient… Continue reading Liberty Leaves VUE Auction As Shortlist Is Narrowed
Click through rates for email marketing campaigns are on the increase, despite the growing backlash against spam, according to new research from DoubleClick. The digital marketing agency’s latest Ad Spend Report, for the second quarter of 2003, shows that click-through rates on email marketing material have risen to 8.3%, up from 7.5% in the same… Continue reading Email Marketing Click-Throughs Rise Despite Spam Concerns
The majority of television viewers with personal video recorders (PVRs) often do not watch the commercials, according to an ongoing study by Jack Myers Report. In what is an increasingly worrying trend for the media and advertising industries, Myers’ survey has again shown that only a small minority of PVR users reguarly watch the ads… Continue reading INSIGHTanalysis: PVR Users Regularly Avoid Ads
ITV’s joint managing directors have attacked the idea of splitting off their ad sales departments in response to wide-ranging proposals put forward by the former head of Channel Five, David Elstein. Writing in today’s Financial Times, Mick Desmond and Clive Jones, claim that contracting out advertising sales to two separate houses would involve “undoing much… Continue reading ITV Chiefs Dismiss Ad Sales Proposal
WPP is still confident about growth prospects for 2004 despite a fall in revenues and profits in the first half of this year. The performance of the global communications group tends to reflect the state of the advertising economy as a whole. In its interim results issued today, WPP said that revenues in the six… Continue reading WPP Undeterred By Profit Fall
The long awaited recovery in the advertising economy is imminent with all the factors in place to ensure an upturn in spending in 2004, according to WPP boss Sir Martin Sorrell. Sir Martin, whose pronouncements carry considerable weight, has consistently forecast that the advertising industry would experience a ‘bath-shaped’ recovery with 2004 seen as the… Continue reading Ad Market Begins To ‘Climb Out Of The Bath’, Says WPP
Leading cable companies around the world are proving highly successful in the broadband sector, often attracting more customers and generating higher revenues than telecommunications companies offering DSL services in the same markets. According to a survey by Point Topic cable operators have already signed up a high proportion of their customers to internet services, often… Continue reading Cable Companies Perform Strongly In Broadband Markets