WPP has cleared one of the last hurdles en route to the acquisition of Cordiant Communications by agreeing to buy out the outstanding debt held by a US investment fund. The global advertising group has paid £90 million to Cerberus Capital Management, a week after offering £266 million to take control of Cordiant and its… Continue reading WPP Raises Stakes In Cordiant Tug Of War
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The Institute Of Practitioners In Advertising has strengthened its opposition to the proposed £2.6 billion merger of Carlton and Granada and has branded plans to regulate the way in which ITV sells airtime advertising as “flawed, complex and dangerously open to abuse”. Earlier this week both the IPA and ISBA appeared before the Competition Commission… Continue reading Advertisers Strengthen Opposition To ITV Merger
Reports have emerged that US media giant Viacom is set to bid for some of the entertainment assets of Vivendi Universal, taking to six the number of parties that have expressed interest in the businesses. Vivendi announced two months ago that it was prepared to listen to offers for its US entertainment division which comprises… Continue reading Viacom May Bid For Vivendi Cable Assets
Online video advertising is poised to experience noticeable growth this year but spending will still account for only a small proportion of interactive adspend. Jupiter Research reports that 65% of marketers plan to try online video advertising this year, up from just 38% in 2002. However, investment will remain low with just 25% intending to… Continue reading Online Video Advertising Grows In Popularity
Wi-fi hotspots are one of the main talking points in the Telecoms, Media and Technology (TMT) sector at the present time with observers divided over the potential impact of wireless LAN. WLAN relies on radio waves to transfer data with laptop and PDA users able to access the internet at high speeds of up to… Continue reading INSIGHTanalysis: Sense Of Realism Needed In WLAN Market
The global wireless user base will increase by 49% over the next four years and reach 1.72 billion by 2007, according to a new report from The Yankee Group. The company’s latest Global Wireless/Mobile Forecast shows that 18.6% of the world’s population now have mobile phones. Numbers are set to increase by almost a half… Continue reading Worldwide Mobile Revenues Set To Soar
Chris Evans has lost his multi-million pound claim for damages against SMG’s Virgin Radio, after the station sacked from the breakfast show slot in June 2001. The high-profile TV and radio presenter claimed he was unfairly dismissed and sued SMG for the loss of share options worth £8.6 million. However, the High Court ruled today… Continue reading SMG Triumphs Over Evans In High Court Battle
Trinity Mirror, the UK’s largest newspaper group, today said that advertising conditions have remained volatile during the last six months, with a 0.6% increase in Q1 being offset by a 0.4% decline in Q2. Overall, the period will show flat year on year growth for the group. Trinity says that the weaker performance in Q2… Continue reading Advertising Remains Volatile At Trinity Mirror
Almost two thirds of consumer magazine publishers have managed to create advertising and sponsorship packages that span their print and website publications, according to a survey by the International Federation of the Periodical Press (FIPP). The Routes To Success For Consumer Magazine Websites survey found that 65% of publishers had secured these kind of cross-media… Continue reading Magazine Publishers Secure Print And Web Ad Deals
US radio revenues were flat during May, after returning to a slight growth during April (see US Radio Returns 1% Growth In April), according to the latest figures from the US Radio Advertising Bureau (RAB). Local revenues saw no growth, whilst national spend rose by 4% in May; combined the total radio market was flat.… Continue reading US Radio Revenue Flat In May, Q3 Growth Predicted