WPP chief Sir Martin Sorrell has reiterated his belief that the advertising upturn will not take place until next year and it could be 2008 before the real boom arrives. The respected protagonist told delegates at the World Association of Newspapers in Dublin that the media and advertising sector would finally rebound in 2004. This… Continue reading Advertising Boom Is Five Years Away, Says Sorrell

Global advertising will grow at a compound rate of 4.1% between 2002 and 2007, according to a report to be released by PricewaterhouseCoopers (PWC) this week. In advance of the release of the Global Entertainment And Media Outlook report, the Los Angeles Times reports that PWC expects the US to lead advertising and media growth,… Continue reading US To Lead Global Ad Rise, Predicts PWC Report

WPP chief Sir Martin Sorrell has reiterated his belief that the advertising upturn will not take place until next year and it could be 2008 before the real boom arrives. The respected protagonist told delegates at the World Association of Newspapers in Dublin that the media and advertising sector would finally rebound in 2004. This… Continue reading Advertising Boom Is Five Years Away, Says Sorrell

The adoption of high-speed internet services continued apace in the US during the second half of last year, with a growth of 23% in the number of lines in use, according to the latest data from the Federal Communications Commission (FCC). The number of lines rose from 16.2 million to 19.9 million in H2; in… Continue reading US High-Speed Internet Lines Jump 23% In Second Half

2002 was a pivotal year for the European broadband market, as the number of high-speed internet connections and associated revenues went through the roof, says a new study from IDC. Broadband is having a dramatic effect on internet usage across the continent (see Broadband Heralds Growth In European Internet Use) with time spent online increasing… Continue reading Broadband Casts Its Net Across Europe

Global communication company, Aegis Group, is bringing all its media operations under an umbrella platform called Aegis Media. The network will comprise all Aegis’ client-related media brands including Carat, Posterscope and its portfolio of specialist communications services agencies. Aegis Media will also support the company’s new independent media network, Vizeum, which will be launched on… Continue reading Aegis Centralises Media Operations

The Competition Commission may delay its report to the Government on the proposed £2.6 billion merger of Carlton and Granada in order to further consult advertisers and rival broadcasters. The Commission was due to report the findings of its enquiry into the creation of a single ITV by 25 June. At this point it would… Continue reading Competition Commission May Delay ITV Merger Verdict

The financial rescue plans at UK cable company, Telewest Communications, appear to have been snagged by bondholders trying to squeeze a bit more value out of the proposed debt-for-equity swap. The plan is for Telewest’s bondholders to subsume £3.5 billion of the company’s £5.3 billion debt in return for control of around 97% of the… Continue reading Bondholders Push For More In Telewest Debt Swap

UK advertising spend posted a 1.5% nominal growth in the first quarter of the year, although after adjusting for inflation, expenditure showed a decline of 1.5%, according to the latest figures from the Advertising Association and World Advertising Research Centre (WARC). The high spots in Q1 were outdoor and direct mail, which turned in current… Continue reading UK Q1 Adspend: Up In Current Prices, Down After Inflation

Despite the continuing uncertainty in technology markets and disappointing uptake of new mobile data services, the cellular industry has picked itself up and shown renewed signs of growth in the past year. This upward trend is set to prevail during 2003 but following a sector-wide reality check, operators have been forced to lower their long-term… Continue reading INSIGHTanalysis: Mobile Sector Seeks To Maintain Growth