Troubled Cordiant Communications has announced that it is on the verge of reaching a deal that will ensure its survival in the advertising marketplace. In a statement yesterday, the global marketing group, which is more than £200 million in debt, said that talks with unnamed companies were progressing and details of a deal should be… Continue reading Crisis At Cordiant Nears Resolution

Advertisers have warned that proposals from Carlton and Granada to link advertising rates with audience figures in an attempt to secure approval for their planned £2.7 billion merger, would not go far enough to address their competition concerns. The Institute Of Practitioners In Advertising believes that a behavioural remedy, thought to have been put forward… Continue reading Advertisers Wary Of Revised ITV Merger Plans

Growth in advertising and media expenditure will be modest this year, although somewhat higher than in 2002, according to the latest Global Entertainment And Media Outlook report from PricewaterhouseCoopers (PwC). The report predicts that global media and entertainment spend will top $1.1 trillion in 2003, a 3.7% rise on last year. Following this, in the… Continue reading Media & Entertainment Spend To Show 4.8% Growth Over Five Years

Consolidated figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers show that US online adspend was slightly higher in the fourth quarter of last year than announced in preliminary results in April (see US Online Adspend Drops 17% In 2002). The restated figures put Q4 internet spend at $1.6 billion, up from the previously reported… Continue reading IAB Revises US Q4 Internet Spend To $1.6bn

In three years time, most of the mobile phones sold in Western Europe will be camera-embedded devices, says a new report from Gartner Dataquest. The research firm estimates that by 2006, sales of camera-capable phones across the region will exceed 70 million. Some 66% of mobiles will come with an in-built camera, up from 9%… Continue reading Camera Phones To Galvanise European Mobile Market

The relative cost of using outdoor advertising has risen more quickly than all other media over the last seven years, according to media inflation figures. The data shows that it is more than twice as expensive than in 1995 to reach a given number of people using outdoor advertising. A standard measure of the cost… Continue reading Outdoor Media Inflation Outstrips Other Sectors

There is likely to be a slowdown in broadband growth in the US unless providers take steps to persuade dial-up users that it is beneficial to upgrade. This is one of the main conclusions of a new report on the subject by Ipsos-Insight. It is estimated that around 19 million US households had a high-speed… Continue reading Service Providers Look To Combat Broadband Slowdown

Total US magazine advertising revenues rose by 11.2% in May, closing at $1.7 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages rose by 2.3% year on year to 20,807. In the year-to-date, advertising revenue closed at $7.0 billion, an increase of 10.2% on May 2002. Advertising… Continue reading US Magazine Ad Revenues And Volumes Rise In May

Consumer uptake of high-definition televison (HDTV) has so far failed to match expectations but there is evidence of widespread awareness and signs that affluent consumers, in particular, will help to drive growth. A new survey from Leichtman Research Group (LRG) has revealed that only 4% of US consumers are HDTV owners. Until now, HD-enabled televisions… Continue reading High Earners Drawn To HDTV

UK publishing group, Highbury House Communications, is considering the sale of its business communications division after receiving a number of buy-out approaches. The group this morning said that it is in negotiations that may or may not lead to an eventual disposal. Any sale would also be subject to approval by shareholders in the group.… Continue reading Highbury House Looks At Business Division Disposal