Between sixty and seventy percent of television advertisements are being screened out by viewers who own personal video recorders (PVRs), according to equipment manufacturer TiVo. This statistic will reinforce worries in the TV industry that the widespread adoption of PVR technology will pose a major threat to the fundamental economics of the broadcasting sector. Since… Continue reading Ad Avoidance As High As 80% For PVR Users

Newcastle-based independent radio group, Forever Broadcasting, says it has made significant progress toward profitability since the start of the year, with record revenues and audiences in the first half. Forever’s revenue growth came entirely from local advertising, which during the period accounted for over 90% of turnover. The Tower FM and Peak FM stations were… Continue reading Forever Broadcasting Moves Towards Profitability

The Outdoor Advertising Association (0AA) has announced plans to develop and manage a new poster performance reporting system in association with ISBA and the IPA. The new system will collate information submitted from outdoor media owners to allow buyers and clients to keep track of their campaigns. The system is yet to launch, but questions… Continue reading OAA Unveils New Poster Reporting System

The strong relationship between online and offline sales is demonstrated by a survey which shows that over half of the visitors accessing product information on manufacturers’ websites plan to purchase the item within a week from one source or another. Retailers were initially reluctant to evaluate their internet investment (see Online Retailers Are Blinkered When… Continue reading Internet Helps To Drive Offline Sales, Says Report

US newspaper advertising revenues grew by 1.8% in the first quarter to reach $9.9 billion, according to preliminary estimates from the Newspaper Association of America (NAA). This continues a return to growth for the sector which began in Q3 2002 (see US Newspapers Emerge From Six Quarters Of Revenue Decline In Q3). Retail advertising spending… Continue reading US Newspaper Advertising Grows 1.8% In First Quarter

The UK’s smaller radio operators have shown stronger advertising revenue growth than their larger competitors in the latest round of financial results. Scottish Radio Holdings (SRH) and Chrysalis have both reported better trading figures than the major operators of GWR Group, EMAP and Capital Radio. SRH saw its first half advertising revenues rise by 5.3%,… Continue reading INSIGHTanalysis: Smaller Radio Groups Outperform Major Operators

Cordiant has taken action to ease its debt burden by reaching a deal to sell 70% of its Australian business for £25 million. The Communications Group (TCG) which includes the George Patterson Bates agency will be owned 55% by funds advised by Pacific Equity Partners, with management taking a 15% stake. Cordiant will retain the… Continue reading Cordiant Completes Sale Of Australian Assets

Advertising revenues at Associated Newspapers – publisher of the national Daily Mail and Evening Standard in London – grew by just 0.4% in the first half of the year. Overall revenues at the division were more or less flat at £149 million. Announcing H1 results today, parent group Daily Mail & General Trust (DMGT), said… Continue reading Newspaper Ad Growth Remains Below Pre-War Levels, Says DMGT

Outdoor advertising contractor, Maiden Group, has seen sales rise by 24% in the first quarter of the year, as predicted in its full-year financials in March (see Maiden Losses Increase In Difficult 2002). This is an outperformance of the market, where sales grew by 16.9% to £169.7 million during Q1, according to figures from the… Continue reading Maiden Revenues Jump 24% In Q1, Visibility Limited

UK outdoor advertising revenues look set to significantly outperform the media sector in the first quarter of the year, posting a 16.9% rise to £169.7 million, according to figures from the Outdoor Advertising Association (OAA). Figures for the UK display advertising market as a whole in Q1 are not yet available, although in March, the… Continue reading UK Outdoor Revenues Jump 17% In First Quarter