Internet service providers have been keen to promote high-speed access as the major benefit of the broadband revolution. However, a new report from an influential think-tank has cast doubt on this policy and advised marketers to alter their strategy. The Work Foundation carried out research among broadband subscribers in London and Leeds and concluded that… Continue reading High-Speed Is A ‘Red Herring’, Says Internet Study
ARCHIVE ▸ The Media Leader Staff
At a time when advertisers are becoming increasingly concerned about audience fragmentation, an American study has sought to quantify levels of concurrent media usage and produced some interesting findings. The BIGresearch survey found that watching television is the most popular media-related activity during peak hours. Nearly 70% of those questioned said that they watched television… Continue reading US Turns On To Dual-Media Consumption
Young people’s media habits are changing so rapidly that in ten years’ time traditional forms of advertising may no longer be so effective. This was the argument put forward by Mindshareworld’s global head of consumer insight, Sheila Byfield, at the 2002 MRG Conference in Budapest on Wednesday. Presenting research from the recent Snapshot of Youth… Continue reading Traditional Forms Of Advertising Come Under Threat
Advertising revenues at Associated Newspapers fell by 9.6% during the year to 29 September 2002, contributing to a fall in operating profit from £83 million in 2001 to £80 million this time. However, the Daily Mail and Mail On Sunday titles both increased their share of the national newspaper market, despite their cover price increases… Continue reading DMGT Sees National Newspaper Revenues Up 5% By Christmas
Advertising group WPP has confirmed that it has bought the Italian agency Media Club for an undisclosed sum. The deal, which is subject to competition authority clearance, will result in Media Club becoming part of WPP’s Mediaedge:cia operations in Italy. Media Club is based in Milan and Rome and is the country’s leading independent media… Continue reading WPP Acquires Top Italian Agency
Following two years of decline, a gradual growth in advertising spend over the next couple of years is anticipated by analysts at ABN AMRO, who are reinstating their coverage of the European media sector. The broker forecasts that global advertising spend will grow by 2.2% in 2003 and by 3.9% in 2004. Advertising contributes around… Continue reading ABN AMRO Forecasts Gradual Ad Growth In 2003, Rising In 2004
As the Christmas shopping season swings into full gear, the Government has announced that it is to spearhead a campaign to reassure consumers that it is safe to buy presents online. A report out this week said that, out of the ten markets studied, the UK had the highest browser to buyer conversion rate with… Continue reading Government Seeks To Allay Online Shopping Fears
At present, personal video recorders (PVRs) are considered a niche product and fears that they could spell the beginning of the end for television advertising (see Insight Analysis: Should Advertisers Fear Digital Video Recorders?) have so far proved unfounded. However, take-up is on the increase (see PVRs To Emerge As A Force, Says Informa Media)… Continue reading PVR Technology Will Force Advertisers To Adapt, Says Forrester
Granada has announced the appointment of James Crosby, chief executive of respected bank HBOS, as a non-executive director. Crosby, who is also a non-executive director at St James’s Place Capital, has had a long and distinguished career in the financial services sector and it is believed that he is being brought to the board to… Continue reading Granada Hopes To Woo City With New Appointment
Granada today announced full-year losses of £164 million but the commercial broadcaster was encouraged by results in the second half and remains confident about the future of ITV. The company announced that pre-tax profits for the year to late-September came in at £176 million, 10% less than in 2001, but ahead of many analysts forecasts… Continue reading Granada Unbowed Despite Fall In Profits