Although dial-up connections are still in the majority, broadband users in the US surf the web more intensively and are responsible for almost half of all the pages viewed, according to new research. comScore Media Metrix found that 46 million of the country’s 142.7 million internet users in October 2002 connected to the web via… Continue reading Broadband Users More Active Online, Says comScore
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Channel 4 has confirmed that it is set to report a profit for 2002 following a wave of job losses and stringent cost-cutting across the network. According to the Channel, the turn-around is due to a reduction in losses at its commercial arm, 4 Ventures, alongside a 4.5% boost in advertising revenues driven by record… Continue reading Channel 4 Set To Return To Profit
The global advertising communications company Interpublic is forecasting that 2003 revenues will come in flat compared to this year. Speaking at the UBS Warburg Media Conference in New York, chairman and CEO John Dooner admitted that 2002 had been a difficult year but he is hopeful that better times are ahead. Zenith Optimedia foresees 2.9%… Continue reading Interpublic Says That 2003 Will Be Flat
ITV Digital’s liquidators, Grant Thornton, are set to undertake the mammoth task of contacting the platform’s 1 million former subscribers to request they give up their set top box or pay £39.99 to keep it. Grant Thornton is to contact each of the 1 million subscribers by post to inform them that the boxes were… Continue reading ITV Digital Liquidators To Retrieve Set Top Boxes
IPC chief executive, Sly Bailey, is to replace Philip Graf as chief executive of Trinity Mirror, when he steps down early next year (see Chief Executive Steps Down At Trinity Mirror). Bailey has been chief executive of IPC since December 1999 and was instrumental in discussions that resulted in the sale of the company to… Continue reading Bailey Leaves IPC To Replace Graf At Trinity Mirror
The proposed takeover of SMG’s publishing unit by the regional newspaper group, Newsquest has been referred to the Competition Commission. The Competition Minister Melanie Johnson took the decision after Gannett, the parent company of Newsquest, applied for permission to acquire the titles, which include The Herald, Sunday Herald and Scotland on Sunday. SMG put its… Continue reading Gannett Bid For SMG Titles Referred To Competition Authorities
UK advertising expenditure grew by 3.6% during the third quarter of the year, or 2.0% after adjusting for inflation, with television currently leading the recovery, according to the latest figures from the Advertising Association (AA). TV showed growth of 7.7% in constant currency, significantly above the combined average of 2.0%. Only direct mail managed a… Continue reading UK Advertising Grows 3.6% In Q3, Says Ad Association
UK advertising growth is likely to be muted over the next three years, with other European countries overtaking the UK after 2003. This is according to a new set of forecasts from Zenith Optimedia. The group says that UK growth will be 2.1% next year in current currency, outperforming a 1.8% European average, but this… Continue reading European Advertising Forecasts From Zenith Optimedia
New research from the Online Publishers Association has revealed that users of branded media websites are more likely to read, watch or listen to those same media brands offline. A recent OPA survey found that 56% of online media users were inclined to use the offline component of a brand. It also revealed that 66%… Continue reading Online Media Users Consume The Same Brand Offline
The Digital Terrestrial Television (DTT) market has had a difficult year and high profile closures and cutbacks have prompted research bodies to reassess the prospects for set-top box producers. A report, Can You See Me Now? Digital Terrestrial TV On The Edge Of Its Seat – Updated DTT Set Top Box Forecast, from Instat/MDR claims… Continue reading DTT Stands At The Crossroads, Says Instat/MDR