On the final day of the MRG Conference in Budapest, John Stockley and Tim Farmer from Ipsos-RSL showed what existing industry surveys can tell us about emerging technologies. They explained that convergence can lead to PCs becoming TVs, radios or newsagents and questioned what implication this would have on media consumption. The benefits of using… Continue reading Ipsos Examines Unorthodox Radio Usage
ARCHIVE ▸ The Media Leader Staff
US radio advertising revenue growth remains strong, with the combined total sales for October rising by 13%, according to the latest figures from the US Radio Advertising Bureau (RAB). National spend continues to lead the way with a 23% growth on October 2001, whilst local revenue rose by 10%. This is the second consecutive month… Continue reading US Radio Revenue Maintains Strong Growth, Up 13% In October
Jean-Charles Decaux, who heads up Europe’s leading outdoor media company, has hinted at a move for rival group Maiden in a bid to increase his firm’s influence in the UK. JCDecaux has been hit by the general downturn in outdoor advertising and last month revealed that third quarter revenues were down 0.9% at E357 million… Continue reading Maiden Eyed By Outdoor Rival
The debt-laden cable companies, NTL and Telewest are moving closer to finalising restructuring deals that will ensure their survival in the current difficult market conditions. NTL admitted on Friday that it had not yet concluded its £7 billion debt-for-equity swap (see NTL Is Cleared For Reorganisation) but said that it expected to complete the refinancing… Continue reading NTL And Telewest Press Ahead With Refinancing Plans
The European Commission has announced that it has begun a detailed investigation into the acquisition of Italian pay-TV company Telepiù by News Corporation. Two months ago and following protracted negotiations, Rupert Murdoch’s organisation agreed a deal to buy Telepiù from the French media giant Vivendi for E920 million (see News Corp Completes Telepiu Transaction). News… Continue reading EC To Investigate Telepiu Takeover
COI head of media, Jeremy Found, used his keynote speech at this year’s MRG Conference in Budapest to reassure delegates that media research has never been more important to the advertising industry. He argued passionately that media research deserved its place at the “top table” and insisted that it has never be harder to get… Continue reading Media Research Has Never Been So Important, Says COI
Online leisure travel spending in the US is set to rise from $22.7 billion this year to $50 billion in 2007, according to Forrester Research. Airline tickets account for more than half of all sales and expenditure is predicted to increase from $12.8 billion in 2002 to $27.8 billion in five years time. Similarly, revenues… Continue reading Online Holiday Revenues Set To Double
Online consumer sales have increased by almost 10% in the past year, according to research carried out by Gfk. B2C revenues are expect to total E4.7 billion in 2002, up from E4.3 billion this year. However, average spend has remained stable and the rise in sales is due largely to the increase in the number… Continue reading New Shoppers Drive Up German E-Commerce Sales
City analysts do not share the optimism of senior executives at Carlton and Granada and have downgraded the ITV companies following the release of their full-year results this week. The media research team at Morgan Stanley marked down the stocks from “equal weight” to “underweight”, essentially a recommendation to sell shares in the two companies.… Continue reading Carlton And Granada Hit By Downgrade
Merrill Lynch expects that advertising at the FT Group of newspapers will fall by around 13% on underlying basis in the second half of the year. The decline will be driven largely by a 15% fall at the Financial Times, a 13% fall at Les Echos and a 5.5% decline at Recoletes, excluding Argentina. Circulation… Continue reading FT Group’s Ad Forecasts Are Optimistic, Says Merrill Lynch