“Monthly Streamies”, namely those consumers who have tuned to internet broadcasts in the past thirty days should be seen as a core market for US digital device makers. That is the conclusion to be drawn from a new report by Arbitron and Edison Media Research. The study, entitled Internet and Multimedia 10: The Emerging Digital… Continue reading Streamies Express Desire For Digital

The UK has been placed in a fourth level tier of broadband penetration in an eMarketer comparison of worldwide nations’ development. The UK currently has a broadband internet penetration of just over 10%, according to figures from Strategy Analytics (see UK Broadband Net Penetration To Hit 40% By 2008, Says Strategy Analytics). Whilst this is… Continue reading UK In Fourth Tier Of eMarketer’s World Broadband Comparisons

Improvements in the ITV schedule are beginning to deliver results and after a period of consolidation this year, the network will see advertising growth of 3.5% in 2004, according to a new forecast from ABN AMRO. ITV’s share of the television market slipped below 54% in 2002 (see ITV Revenues Drop As Audiences Improve) and… Continue reading ITV To Bounce Back In 2004, Says ABN AMRO

The number of digital cable subscribers in the US is set to exceed 20 million in the first quarter of 2003, according to a study from the Leichtman Research Group. The report claims that digital cable is poised to take over from Direct Broadcast Satellite (DBS) as the most popular method of accessing multichannel TV.… Continue reading Digital Cable To Overtake DBS In The US

News Corporation and Liberty Media have abandoned plans to launch a joint bid for Hughes Electronics and it is becoming increasingly likely that the two organisations will compete to gain control of the technology provider. The main prize on offer is America’s largest satellite TV operator, DirecTV which has also attracted the attention of telecommunications… Continue reading Murdoch & Malone Pull Out Of Joint Bid For Hughes

Price cuts at the Daily Mirror cost parent company Trinity Mirror £21.8 million in 2002, driving down circulation revenues by 7.6%, according to the group’s financial results released this morning. These figures follow a tabloid price war between the Mirror and arch-rival, the Sun. The cover price cuts come alongside a broader revamp and repositioning… Continue reading Bailey Moves To Stop Mirror-Sun Price War As Costs Hit

Channel Five has been offered a deal by the Independent Television Commission that could see its licence fee reduced by more than £20 million per year. The ITC has offered the channel, controlled by pan-European broadcaster RTL, terms for a new ten year licence that could see it paying considerably less to the Government in… Continue reading Channel Five Offered £20m Annual Licence Fee Cut

Out of home advertising saw billings increase by 2.5% year on year during 2002 to reach £687 million, according to the latest report from outdoor buying company, Blade. The figures show that despite a flat performance during the first half of the year, the out of home market experienced a return to growth in the… Continue reading Out Of Home Billings Grew By 2.5% During 2002

A consensus of recent UK advertising forecasts compiled by MediaTelINSIGHT puts 2003 growth at 3.6%, rising to 3.9% for 2004. However, the 2003 predictions range from a conservative 1.0% from Merrill Lynch – produced very recently – to Universal McCann’s comparatively exuberant 5.9% posted in December (see Universal McCann Expert Upbeat On Ad Prospects). The… Continue reading INSIGHTanalysis: UK Advertising Growth Forecasts

US newspaper advertising expenditure grew by 4.4% to $12.8 billion in the fourth quarter of 2002, according to preliminary estimates from the Newspaper Association of America (NAA). This growth follows a turning point in Q3, when the industry posted the first positive figures in six consecutive quarters (see US Newspapers Emerge From Six Quarters Of… Continue reading US Newspaper Ad Recovery Continues In Q4 2002