The advertising industry and rival commercial broadcasters have welcomed the Government’s decision to refer the proposed merger of broadcasting giants, Carlton and Granada, to the Competition Commission (see ITV Merger Referred To Competition Commission). ISBA, the voice of British Advertisers, claims that a merger of the broadcasters, which could lead to the unification of their… Continue reading Ad Industry Welcomes Scrutiny Of Planned ITV Merger

The French advertising firm Publicis has reported a 2.6% fall in net profit for 2002 but full year figures were above many analysts’ forecasts. The acquisition of US advertising group Bcom3 helped to increase operating profit by 25% to €429 million (see Publicis Revenues Jump 20% In 2002, Buoyed By Bcom3) while net before goodwill… Continue reading US Venture Pushes Up Profits At Publicis

VNU, the multinational marketing and media research firm, has today reported a rise in 2002 earnings but refused to speculate on what the year ahead may hold because of economic and political concerns. The Dutch-based company announced that earnings per share rose by 6% to €1.82 from €1.73 in 2001. VNU had already raised its… Continue reading Change In Strategy Brings Rewards At VNU

The BBC is ending its £85 million five year carriage agreement with BSkyB, it was announced today. The Corporation says it will no longer use Sky’s conditional access system and from 30 May, for the first time, it will broadcast its eight TV channels unencrypted on digital satellite. The BBC’s director general, Greg Dyke, said:… Continue reading BBC Ends £85m Conditional Access Contract With BSkyB

Figures released yesterday by the Advertising Association (AA) show that every medium bar business press showed a positive year on year growth in revenues in the fourth quarter of 2002. Go back to the first quarter of the year and only direct mail and regional newspapers are showing positive growth. There has therefore undoubtedly been… Continue reading INSIGHTanalysis: The Road Ahead For Advertising

Total US magazine advertising revenue rose by 10.2% year on year in February, closing at $1.2 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for February was 15,593, up 1.8% from last year. In the year to date, advertising revenue closed at $2.1 billion, an increase… Continue reading US Magazines Revenues Rise 10% In February

Western European satellite and cable television subscriber figures in the table below show Germany’s towering lead over all other countries in the region, with practically twice as many subscribers to each platform as its closest rival. Germany currently has 17.9 million cable TV customers, whilst the next-largest market, in the Netherlands, commands just 6.3 million,… Continue reading Western European Cable And Satellite Subscriber Figures

When they were first launched on the market, there were widspread fears personal video recorders (PVRs) could sound the death knell for TV advertising (see Insight Analysis: Should Advertisers Fear Digital Video Recorders?). In truth, the reality has failed to live up to the hype but there are emerging signs that consumers are taking to… Continue reading PVR Uptake Gives Ad Industry Food For Thought

The media and marketing group, Aegis has announced a 12.8% rise in profits for 2002, following an increase in business at the Carat network. Aegis said that improving market conditions helped revenues to climb by 11.9% to £591.9 million last year. Pre-tax profits totalled £71.4 million, up from £63.3 million in 2001. “2002 saw a… Continue reading Aegis Heartened By Positive Annual Results

Specialist consumer magazine publisher, Future Network, moved into the black during 2002, posting a £10.7 million pre-tax profit, according to this morning’s financial results. This follows a difficult 2001 when the group made a loss of £121.0 million (see Games Mags Recovery Could Drag Future Out Of ‘Most Difficult’ Period). Future launched 13 new magazines… Continue reading Future Network Moves Into Profit In 2002