US advertising will grow by 1.6% in 2002, leading the global ad industry out of two years of decline, according to a consensus of recent advertising forecasts. Growth is then expected to rise to around 3.6% in 2003, hit 4.2% in 2004 and fall back to 3.7% in 2005. These averages were taken from the… Continue reading Insight Analysis: US Advertising Forecast Comparisons

Internet usage has continued its inexorable rise in most countries and across the world, the web is increasingly regarded as an essential tool in everyday life. These are the findings of a new report by the global market research company Ipsos-Reid. For The Face of the Web 2002, citizens in twelve different countries were interviewed… Continue reading Internet Joins The Mainstream Media

The worldwide mobile phone handset market is set to rebound from what was its worst ever year in 2001, to show growth of 1.8% in 2002, according to Attack of the Phones: Worldwide Handset Market Forecast and Analysis, 2002-2006, a new report from IDC. According to the report, there is reason for optimism as shipments… Continue reading Global Mobile Phone Handset Market To Rebound From Worst Year, Says IDC

ISBA has today underlined the case for a Competition Commission review of the proposed merger of Carlton and Granada. A submission to the OFT outlines advertisers’ concerns over the impact that a merger would have on the market for airtime sales in the UK, and makes clear their belief that the proposals should be referred… Continue reading ISBA Urges OFT To Block ITV Merger

Third quarter advertising revenues fell by 2.5% at Trinity Mirror, publisher of the Mirror titles and a raft of regional newspapers. However, there has been some improvement in the first two months of Q4, with a slight growth of 0.3%, the group said in a pre-close trading statement this morning. There is currently a north/south… Continue reading Trinity Mirror Ad Revenues Pick Up In Q4

The Guardian Media Group (GMG) has acquired a shareholding in UBC Media Group, following UBC’s purchase of part of GMG’s minority shareholding in Oneword Radio, the only national commercial digital station dedicated to the spoken word. Following the purchase of part of GMG’s shareholding in Oneword Radio, UBC’s interest in the station is increased to… Continue reading UBC Increases Oneword Stake In Guardian Stock Deal

Dow Jones, publisher of the Wall Street Journal, has announced a further fall in advertising volume at its flagship title but there are signs that the market has bottomed out and the company is quietly confident ahead of fourth quarter results. Advertising linage at the WSJ was down 4.5% last month but this compares favourably… Continue reading Dow Jones Sees Improving Conditions, Losses Stabilised

A consensus of the most recent advertising growth forecasts for the UK puts 2002 growth at 0.4%, rising to 4.4% in 2003. The figures are buoyed by optimistic predictions from the Advertising Association (AA), which includes estimated production costs in its calculations. The AA is expecting a stronger couple of years in 2003/4, followed by… Continue reading Insight Analysis: UK Advertising Forecast Comparisons

Total US magazine advertising revenue increased 12.6% year on year during November to close at $1.8 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for November was 24,317, up 6.9% on last year. In the year-to-date, ad revenue rose by 3.3% to $15.1 billion, whilst page… Continue reading US Magazines Show Strongest Advertising This Year In November

With the proliferation of next generation networks and the wider availability of faster and smarter devices, it is estimated that the North American mobile internet access market will be worth $2.7 billion this year. Technology researchers at Frost and Sullivan believe that the mobile data industry will undergo rapid growth in the next few years… Continue reading Mobile Internet Revenues Set To Surge