Advertisers will single mindedly focus on the present rather than the future during 2003 and will move away from sustainability towards accountability, according to new research from Euro RSCG Worldwide. The company predicts that in a post-9:11 world concerned with terrorist threats and the prospect of war between the United States and Iraq, consumers will… Continue reading Advertisers Will Focus On The Present During 2003

Marketing spend is expected to rise in most major countries next year, according to a new report from the French advertising group Havas. The study produced in conjunction with the London Business School has predicted that expenditure in the UK will grow 5.3% next year after a 4.2% rise in 2002. Above-the-line advertising (press, television,… Continue reading Marketing Budgets To Rise In 2003, Says Study

ITV’s share of the television advertising market is set to drop by two percentage points next year, as around 70% of the Network’s advertisers renegotiate their new annual contracts at the end of this year. This is according to a new set of estimates from Merrill Lynch. Analysts at Merrill say that ITV’s share of… Continue reading ITV’s Market Share To Fall 2% Points In 2003, Says Merrill Lynch

A price war could see the value of the voice services market in Western Europe fall from E185 billion to E170 billion in the next five years, warns telecoms consultancy Analysys. In a new report, The Future for Fixed-Mobile Substitution: options for fixed and mobile operators, Analysys claims that a price war would result in… Continue reading Voice Price War Would Cost €15 Billion, Says Analysys

United Business Media (UBM) has said that it is on target to match second half revenue expectations as a result of “generally robust trading” in its UK, European and Asian businesses. The company did reveal that profits at PR Newswire were down as a result of lower US message volumes and yields. However, revenues at… Continue reading UBM Buoyed By ‘Robust’ Trading Conditions

VNU, the European publisher and information provider, has said that 2002 earnings per share will probably rise about 5%, an increase on the initial estimate of 3%. The upgrade reflects growing demand at AC Nielsen, its market information subsidiary as well as the weak dollar and comes on the back of encouraging first half results… Continue reading VNU Raises Earnings Growth Forecast

The internet advertising market in the UK is set to stage a rather spectacular comeback next year, if new forecasts from Initiative Media prove correct. The media agency is predicting that web advertising revenue will soar by 47.9% in 2003, following the 15.7% decline of this year. By comparison, OMD UK – another media buying… Continue reading UK Advertising Forecasts From Initiative Media

Almost half of all UK households now have access to the internet, according to the Q3 Expenditure and Food Survey from the Office of National Statistics (ONS). The number of online homes increased by approximately 300,000 in the three months to September 30 and now stands at 11.4 million, equivalent to 46% of all UK… Continue reading Home Internet Usage Still Growing

The number of multi-channel television subscribers in the UK increased by 2.8% between Q2 and Q3 this year, with the growth largely driven by BSkyB, according to the latest statistics from the Independent Television Commission (ITC). More than 11 million households are now multi-channel, with penetration rising from 43.8% in Q2 to 45.0% in Q3.… Continue reading UK Multi-Channel TV Sector Grows By 2.8% In Third Quarter

UK publishing group, Highbury House Communications, this morning said that it is still on target to improve profits for the full year, despite the continuing poor conditions in the business advertising market. Nevertheless, profits are still likely to be ‘somewhat lower’ than current market forecasts. The consumer publishing division has continued to perform well in… Continue reading Highbury House Sees Some Profit Growth, But Below Expectations