Radio advertising experienced significant growth in the 1990s as more commercial stations appeared on the scene and the medium appeared to offer better value for money than press and television. The commercial sector has since had to contend with recession and an upswing in fortunes for the BBC stations which now account for almost 53%… Continue reading Radio On The Road To Recovery, Says Forecast
ARCHIVE ▸ The Media Leader Staff
Mobile messaging services, which offer graphics and video, will prove more popular than wireless internet services in the next few years, according to a new report from In-Stat/MDR. The research firm calculates that messaging users will increase from an estimated 305 million at the end of 2001 to more than a billion by the end… Continue reading Messaging To Eclipse Mobile Internet
The world’s largest radio group, Clear Channel, yesterday reported third quarter radio revenues up by 11% to $964 million, representing a strong indication that US radio advertising is on the rebound. US radio has been looking stronger and stronger in recent weeks and Q4 is expected to post double-digit growth, according to analysts at Merrill… Continue reading Clear Channel Sees Stronger Radio Revenues
Advertising growth in the UK is expected to average about 3% per year between now and 2007, with the strongest year being 2004, according to new long term forecasts from media buying agency, OMD UK. Growth in total advertising spend is predicted to be flat this year, rising to 3.4% in 2003 and peaking at… Continue reading UK Ad Growth To Pick Up In 2003, Peak In 2004, Says OMD UK
US consumer online sales increased by 2% to reach a new quarterly high of $17.9 billion in the three months to September, according to the latest findings from comScore. Despite the general lull in retail spending, online sales were up 35% against the third quarter of 2001. Year to date sales totalled $52.5 billion, 41%… Continue reading US Ecommerce Firms Cashing In, Says comScore
Three-quarters of Europe’s 160 online-only brokerage websites will have perished by 2007, according to a new report by Forrester Research, which says that they will be either integrated into parent banks, sold, or wound up. “Net brokers have slid from enviable near-profitability in 2000 to staggering losses,” says Forrester analyst, Charlotte Hamilton. “To survive, firms… Continue reading Online Brokers To Meet Demise, Says Forrester
Mobile internet services attracted 340 million page impression during September, according to the first ever collective WAP figures released by the UK’s four GSM operators. The figures from the Mobile Data Association show that WAP-based services attracted more than 11 million page impressions per day during September, with mobile internet messaging and chat attracting the… Continue reading First WAP Figures Reveal Heavy Mobile Internet Usage
A slow turnaround in the UK’s advertising sector is anticipated in 2003, with overall growth for the year estimated at 4.0%, according to a new set of forecasts from media agency OMD UK. The cinema sector is expected to show the strongest growth next year, at 5.6%, whilst radio will be the weakest sector with… Continue reading OMD Sees Advertising And Media Turnaround In 2003
Worldwide online buying will total $38.2 billion in the fourth quarter of 2002, an increase of 48% over the same period last year, according to a report from GartnerG2. As e-commerce is a developing sector and accounts for only a tiny proportion of total retail sales, growth tends not to be determined by prevailing economic… Continue reading Online Shopping Thriving Despite Economic Uncertainty
The business to business (B2B) information technology publishing sector saw advertising page volumes decline by 11.5% during September, according to the latest figures from United Business Media (UBM). This represents a slightly stronger market than in August, when volumes dropped by 24.1% (see Technology Advertising Remains Very Weak, Says UBM). UBM’s US technology publishing division,… Continue reading Hi-Tech Publishing Ad Decline Eases Slightly In September
