A new study, produced by GartnerG2, claims that business-to-business marketers are reluctant to advertise online because websites are aimed at such a wide audience and the tools are not in place to target desired customers. It is estimated that B2B marketing projects accounted for just 11% of all US online adspend in 2001. Denise Garcia,… Continue reading Web Failing To Entice B2B Market, Says GartnerG2
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Retail spending on the internet outpaced that in the High Street in the UK during June, growing 5.9% to £563 million, according to the latest data from the Interactive Media in Retail Group (IMRG). According to data from the Office of National Statistics (ONS), June’s High Street sales saw their largest monthly decline since February… Continue reading UK Online Retail Growth Outpaces High Street
Global newspaper circulation is set to rise but levels of growth will vary considerably among continents, according to a new study by the World Association Of Newspapers (WAN). In The Value-Driven Newspaper, a strategy report for the association’s Shaping the Future of the Newspaper project, WAN states that improved marketing techniques and demographic shifts will… Continue reading Worldwide Newspaper Circulation Set To Increase
Carlton Screen Advertising’s share of the advertising market is set to increase to over 63% of UK cinema admissions, having won the contract for National Amusement’s Showcase Cinema screens. Showcase Cinemas has 243 screens in 19 locations in the UK, representing 8.5% of all UK cinema admissions. These will swell the number of screens in… Continue reading Carlton Screen Advertising Increases Share Of Cinema Market
Pearson, owner of the Financial Times, this morning posted a slight profit for the six months ended 30 June 2002, with cost management at its business newspapers mitigating against the continued advertising downturn. Pre-tax profit for the period came in at £26.0 million, up from a loss of £28.0 million for the same period in… Continue reading ‘Prolonged And Deep’ Ad Recession At FT Group Hits Pearson
Radio is expected to lead US media out of the current advertising slump in 2002, with a 4.6% full year growth predicted by analysts at Merrill Lynch. The latest forecasts show overall US advertising growth at 0.7% this year, rising to 4.2% next year. This compares with Zenith Media forecasts for the UK of -1.3%… Continue reading Radio To Lead US Ad Recovery In 2002, Say Merrill Lynch Forecasts
Digital set-top boxes would essentially have to remain free if the Government’s target of a 95% digital television (DTV) take-up is to be achieved, according to a new report to be released this week from Continental Research. The July 2002 Digital TV Report argues that manufacturers should face pressure to give away their set-top box… Continue reading Digital TV Equipment Must Be Free To Meet Government Targets
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The US media conglomerate, Clear Channel Communications has announced net income of $238 million for the second quarter of 2002. This contrasts with the loss of $237 million recorded twelve months earlier although the apparent upturn is due largely to a change in accounting practices. Under the new system, Clear Channel would have posted income… Continue reading Radio Revival Boosts Clear Channel Profits
The Netherlands has the strongest advertising market growth of the main western European nations and is the only country expected to show a positive growth this year, according to the latest forecasts from Zenith Media. The Netherlands showed the lowest decline in ad growth in 2001, at -2.3%, and is set to outperform the other… Continue reading European Ad Forecasts From Zenith Media