Revenues fell by 3% during the third quarter of the year at global marketing communications group, WPP, with recovery in the markets emerging more slowly than had been anticipated. In its quarterly trading update, WPP said that whilst the rate of decline was lower in the third quarter than in the first half of the… Continue reading WPP Sees Muted Revenue Growth In Third Quarter

Total offline advertising spend in the US is forecast to grow by 2.3% in 2002, rising to 5.2% in 2003, according to the latest figures from Jupiter Research. Between 2002 and 2007, total offline spend will rise by 4.4%, say the long-term forecasts. US OFFLINE ADVERTISING FORECASTS ($ BILLION)             … Continue reading Long-Term US Offline Advertising Forecasts From Jupiter Research

A new report from the Online Publishers Association (OPA) has established that there is a link between media site affinity and positive predisposition toward the advertisements displayed on preferred sites. The study, carried out in association with Millward Brown IntelliQuest and comScore, was based on a survey of almost 5,000 visitors to twenty popular US… Continue reading Internet Users Well Disposed To Ads On Favourite Sites

Despite the fact that mobile internet technology is advancing rapidly, it appears that US consumers do not share the enthusiasm of operators and handset manufacturers. In a survey carried out by The Yankee Group, 82% of those questioned said they did not use wireless data/internet services. Nearly half of those respondents claimed that they did… Continue reading American Public Resists Lure Of Mobile Surfing

Vivendi Universal has agreed to sell its non-US publishing assets to Lagardere for E1.25 billion. The deal, which is subject to regulatory approval, will ensure that respected publications such as the Chambers and Larrousse reference books remain in French hands. It was initially expected that the US publisher, Houghton Mifflin would be sold with these… Continue reading Vivendi Sells Publishing Business To Lagardere

Despite an advertising pick-up in recent weeks, particularly in UK and US television, the strong conditions are not likely to remain going into 2003, with recovery expected to be muted, according to Merrill Lynch. The broker says that the UK’s ITV, whilst showing a strong viewing recovery during September, will nevertheless see its share of… Continue reading Ad Spend Could Hinge On Consumer Spend, Says Merrill Lynch

Global spending on online content will more than double in the next four years, according to a new report from analysts at IDC. The analysts predict that over $50 billion will be spent worldwide accessing online content this year and this is expected to rise to $108 billion in 2006. The Online Publishers Association (OPA)… Continue reading Online Content Revenues Set To Rise

US online advertising is set to grow to $14.0 billion by 2007, up from $5.6 billion this year, according to the latest set of forecasts from Jupiter Research. Following three years of relatively flat growth, spend is set to pick up in 2003, showing 10.8% growth, driven largely by classified ads. “Publishers and advertisers realise… Continue reading Long-Term US Online Ad Forecasts From Jupiter Research

According to new research from The Yankee Group, access lines are declining in penetration and revenues as wireless and broadband services become more popular. The report, Wireless Voice and Broadband Access Unlock Local Lines Grip on Consumers, claims that approximately 3% of US households have replaced landlines with a wireless phone. Meanwhile, broadband access is… Continue reading US Landlines To Fall By 10 Million, Says Yankee Group

Carlton and Granada are expected to ask competition regulators to broaden the definition of the advertising market in which they operate, in a bid to secure approval for their proposed £2.6bn merger (see Carlton/Granada Move Closer To £2.6bn Single ITV Company). According to a report in today’s Financial Times, the two ITV partners, who will… Continue reading Carlton And Granada To Appeal To Regulators Over Merger