A study of nearly 200 marketing professionals in the US shows marketers to be cautiously optimistic about the growth of their media budgets for the remainder of 2002. The research, conducted by DoubleClick, also claims that websites have become a ‘critical sales channel’, with a larger proportion of respondents expecting web sales to show stronger… Continue reading US Marketers Cautiously Optimistic About 2002 Budgets, Finds DoubleClick
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There is a very real demand for broadband internet access worldwide, even if growth so far has perhaps not lived up to the grand expectations of the days of the internet boom. This is one of the conclusions drawn by Pioneer Consulting in its Broadband Access 2002 report. The group says that demand for broadband… Continue reading Real Demand For Worldwide Broadband Services Despite ‘Suppressant’ Economy
Trading conditions remain challenging and a decline in revenues is expected during 2002 at Cordiant Communications, the advertising and communications company’s AGM was told this afternoon. The company said that it does not expect its markets to return to growth until 2003. Revenues for the first five months of the year declined by 11%, in… Continue reading Cordiant Sees No Return To Growth Until 2003
US advertising spend is predicted to rise by 2.5% to $109.1 billion dollars in 2002, according to CMR chief executive officer, David Peeler. Speaking at conference yesterday, Peeler said that the second half of the year could see a 6.2% jump in adspend, led by political advertising during the mid-term elections. The 2.5% full year… Continue reading CMR Chief Predicts 2.5% Rise In US Adspend This Year
Permanent broadband, fixed-rate internet connections are becoming increasingly popular in the UK, with the such services showing an enormous 428% year on year growth during April, according to the latest data from the Office Of National Statistics (ONS). The Government data show that whilst narrowband dial-up connections still dominate the market, their growth is now… Continue reading Broadband Net Access Shows Strong UK Growth
The number of broadband internet subscribers in the US will hit 37.3 million by 2007, up from around 12.5 million in the first quarter of this year, according to new research from Leichtman Research Group. The report, Broadband Internet Growth: On-Target, shows that the penetration of broadband internet access services is set to rise from… Continue reading US Broadband Net Population To Hit 37bn By 2007
Global advertising and communications group, WPP, has issued a profits warning, saying that trading is difficult with ‘few, if any, signs of recovery in the advertising and marketing services industry.’ The news of WPP’s continued troubles will come as a disappointment to other advertising and marketing companies, as it is something of a bellwether to… Continue reading WPP Issues Profits Warning In Continuing Difficult Conditions
The overall outlook for 2003 is now worsening, with concern about interest rates and consumer spending and further rationalisation required in the financial markets, according to analysts at Merrill Lynch. “The rapid decline in stock markets in the last month, World Cup inertia and low activity is likely to trigger a further round of rationalisation… Continue reading Outlook For 2003 Media And Advertising Is Worsening, Says Merrill Lynch
Global advertising and communications group, WPP, has forecast that the advertising recovery will be shallow and gradual, rather than U- or V- or W-shaped. This concurs with the predictions of analysts at Merrill Lynch (see Ad Agencies Stock Weak As ‘Muted’ Recovery Is Predicted). The group yesterday issued a profits warning, saying that trading is… Continue reading WPP Forecasts A Shallow And Gradual Advertising Recovery
US radio revenues increased by 4% year on year during April, with local spend up 2% and national up 6%, according to the latest data from the US Radio Advertising Bureau. The first four months of 2002 show national spend up 2%, whilst local ad sales and the combined total figures remained flat overall. The… Continue reading US Radio Revenue Creeps Up 4% In April