Seven in ten mobile phone users find text message advertising too intrusive, according to a new survey from BMRB. The research showed that 36% of mobile phone users remembered receiving an SMS ad from their mobile phone operator in the preceding four weeks. Of these, around 13% claimed to have received text message ads that… Continue reading Most Mobile Phone Users Find SMS Ads Intrusive, Says Report

At a time when investor confidence in the high-tech sector would appear to be at an all time low, the wireless LAN (WLAN) industry is bucking the trend and worldwide shipments are set to increase by 73% this year, according to a new report from Gartner Dataquest. The technology research group calculates that revenue from… Continue reading Gartner Predicts Bright Future for WLAN Dealers

Dawn Airey, the subject of the most high profile UK media transfer this year (see Airey Leaves Channel 5 Top Post For BSkyB), is to leave Channel 5 at the end of the week as speculation grows that a tie-up with Rupert Murdoch’s BSkyB is set to become a reality. Airey was on a year’s… Continue reading C5 Future Up In The Air As RTL Hints At Deal

Strong consumer magazine sales at EMAP have helped offset weaker trading in the radio market in the last six months, the group reported in a trading statement this morning. This is in line with earlier indications reported on MediaTelINSIGHT (see EMAP And Capital Update On Trading, Merger Mooted). Total revenues at EMAP will rise by… Continue reading EMAP Remains Resilient In Tough Markets

Chief executive of Trinity Mirror, Philip Graf, has announced his decision to leave the company next summer. Graf was appointed chief executive of Trinity Mirror in September 1999 and has been influential in reorganising and developing the company following the merger of Trinity and Mirror Group. The company’s board has appointed a subcommittee, chaired by… Continue reading Chief Executive Steps Down At Trinity Mirror

Media communications and market research network, Aegis Group, has acquired INNER Strategic Research, a Madrid-based independent market research agency. Aegis has been looking to expand Synovate, its market research network, and will pay an initial £3 million in cash for the Spanish firm. A deferred sum is payable over the next three years dependent on… Continue reading Aegis Acquires Spanish Market Research Group

Dawn Airey has announced that she is stepping down as chief executive of Channel 5 to join BSkyB as managing director of its Sky Networks division. It had been widely expected that Airey would become ITV’s new director of channels following news of David Liddiment’s departure from the network. However, it has been confirmed that… Continue reading Airey Leaves Channel 5 Top Post For BSkyB

National press display advertising in the UK is ‘volatile and unpredictable’, according to the Daily Mail & General Trust (DMGT). The group says that revenue in this sector will be pretty much flat in the second half, resulting in a full year decline of around 9%. The group says that retail and travel advertising have… Continue reading UK Press Advertising Is ‘Volatile And Unpredictable’, Says DMGT

The US is showing signs of an advertising recovery, with the worst now past, whilst the picture in Europe remains very mixed, according to a new Global Media Outlook report from Lehman Brothers. The investment bank notes that advertising is the single most important factor in the global media sector’s recovery. It is forecasting a… Continue reading Lehman Brothers Predicts Positive Global Ad Growth In 2002

Nearly 6% of Europeans now have access to broadband services, up from 4% six months ago, according to a new survey from Forrester Research. This increase is partly due to the proliferation of high-speed services in the UK (see More Brits Switching To Broadband) where more than two million customers have now signed up. However,… Continue reading Broadband Catching On In Europe, Says Forrester