Outdoor advertising has grown steadily across Western Europe in the past decade, with its share of all advertising increasing by 15% between 1988 and 2000, according to a new study from Media Intelligence. Growth is often stronger in regions where television advertising is weak or waning, the report says. The report shows that outdoor achieved… Continue reading Outdoor Advertising Grows Strongest Where TV Is Weak, Finds Study
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The printed press needs to reduce its dependency on advertising if it is to maintain its influence in the media marketplace, according to Publishing In The Knowledge Economy, Pira International’s new analysis of the publishing industry. The report, presented to the Department Of Trade and Industry (DTI) and UK Publishing Media (UKPM), does acknowledge the… Continue reading Publishers Directed To Meet Challenge Of New Media
The digital terrestrial television (DTT) licence bid by ITV and Channel 4 may just have the edge over rival proposals, according to analysts at Merrill Lynch. The Independent Television Commission (ITC) has received four applications for the licence to operate the DTT multiplexes freed up by the demise of ITV Digital earlier in the year.… Continue reading ITV/Channel 4 Digital Bid May Have The Edge, Says Merrill Lynch
US newspaper publishers yesterday told their Midyear Media Review meeting that the worst of the eighteen month long recession appears to be over, according to a report on the Wall Street Journal. Gannett, which owns the Newsquest regional newspaper group in the UK, said that the worst is now past but that ‘the path to… Continue reading US Newspaper Publishers See End Of Recession
Broad-based advertising improvements are beginning to filter through at ITV, with June’s revenue now expected to be up by 10%, well above previous forecasts. Analysts had previously expected the ad boost surrounding the World Cup competition to be mainly a blip, with the dip returning in Q3 2002 and recovery not really beginning to filter… Continue reading ITV Shows Beginning Of Sustained Ad Recovery With World Cup
The printed press needs to reduce its dependency on advertising if it is to maintain its influence in the media marketplace, according to Publishing In The Knowledge Economy, Pira International’s new analysis of the publishing industry. The report, presented to the Department Of Trade and Industry (DTI) and UK Publishing Media (UKPM), acknowledges that advertising… Continue reading Publishers Directed To Meet Challenge Of New Media
The European online ad market is set for a significant recovery in the near future, according to Microsoft’s web portal, MSN. Executives of the internet company are confidently predicting a 25% growth in advertising in the next year across Europe, the Middle East and Africa (EMEA). “We’ve reached the bottom,” said Judy Gibbons, vice-president of… Continue reading MSN Gears Up For Online Revival
The UK Government is hoping to achieve a 95% penetration of overall digital television (DTV) by 2010, at which point it plans to cease broadcasting the analogue signal. Indeed, the intention is to cease the analogue signal sometime between 2006 and 2010 at the latest. However, according to recent growth and forecasts, even a 2010… Continue reading Insight Analysis: Digital Struggles
ITV companies Carlton and Granada may have shed themselves of their biggest burden – ITV Digital – and may be witnessing the beginning of a broad upturn in advertising (see ITV Shows Beginning Of Sustained Ad Recovery With World Cup), but they still face some major strategic challenges, according to analysts at Lehman Brothers. The… Continue reading ITV Companies Face Strategic Challenges, Says Lehman Brothers
UK publishing companies will need a helping hand from the Government if they are to be competitive on the world stage, says a new study commissioned for the Department Of Trade and Industry (DTI). Publishing in the Knowledge Economy has been produced by Pira International for the DTI and UK Publishing Media (UKPM). The report… Continue reading Charity Must Start At Home For UK Publishers