Outdoor advertising spend in the US fell by 4.6% in the first half, according to the latest data from the Outdoor Advertising Association of America (OAAA). The OAAA says that the decline does not paint as bleak a picture as might first seem to be the case, as many other media – which are now… Continue reading US Outdoor Revenue Falls 4.6% In H1

It would not be appropriate to predict a definite return to advertising growth, given the protracted period of limited visibility, Ulster Television (UTV) chairman John B McGuckian said this morning, announcing the company’s first half financial results (see UTV Ad Revenue Outperforms ITV Network) Despite the lack of a prolonged period of growth, McGuckian said… Continue reading Ulster TV Chairman Sees Positive Signals In TV Ad Market

The transition to digital television (DTV) in the US is progressing at an ‘astounding pace’, according to the president of the Consumer Electronics Association (CEA), Gary Shapiro. This assessment is based on the rate at which consumers are buying DTV-enabled integrated television sets and monitors. In July, factory-to-dealer sales rose by 81% year on year,… Continue reading DTV Set Sales Soar In US, But Set-Top Boxes Lag

Advertising revenue at Independent News & Media (INM) – publisher of the Independent newspaper in the UK – fell by 6.8% during the first half of the year, whilst circulation revenues grew by 2.1% on 0.5% rise in volume market share. The tough ad conditions saw pre-tax profits dip 10.2% to E51.7 million in the… Continue reading Independent News & Media Profits Dip In Tough Ad Climate

The US television prime-time advertising marketplace is so close to being sold out that some executives are encouraging advertisers to take back the upfront commitments, according to a report on Mediaweek.com. The situation, which is somewhat incongruous with the weak economic conditions currently being experienced in the US, has driven the prices in this ‘scatter’… Continue reading US Scatter Market Virtually Sold Out

Ulster Television (UTV), part of the ITV Network, saw advertising revenues rise by 0.3% in the six months to the end of June, substantially outperforming the network as a whole, which saw a 5.6% decline in airtime revenue. UTV’s first half results, released this morning, showed pre-tax profits drop by 9.4% to £5.7 million; turnover… Continue reading UTV Ad Revenue Outperforms ITV Network

Nearly 46 million people in the US went online from work in August 2002, the highest figure yet recorded by Nielsen//NetRatings since it began measuring the at-work audience. Net usage at work rose 17% year-on-year compared to home usage which was up by just 4% in the same period. Men account for 55% of all… Continue reading US Workplace Web Usage Hits New Peak

New research conducted by the Mobile Data Association (MDA) has found that more and more businesses are using SMS to communicate with their customers. The report, due to be published this month, also highlights the importance of using SMS as a marketing tool and predicts that the trend will be accelerated by the growth of… Continue reading MDA Predicts Growth In Text Marketing

A new survey from In-Stat/MDR indicates that business broadband usage is likely to grow in the next few years. However, these findings are tempered by claims that the technology will largely be confined to non-essential applications in small remote branch offices or for home workers. The research found that over a fifth of large US… Continue reading US Firms Reluctant To Commit To Broadband

The viability of paid-for content will be the focus of this year’s World Electronic Publishing Conference to be held in Barcelona next month. “Beyond The Printed Word” is organised by the publishing technology association IFRA, the World Association of Newspapers (WAN) and the magazine publishers association FIPP. The conference, which will take place on 17… Continue reading Publishers Step Up Search For Online Profits