Total UK advertising expenditure fell by 2.6% in 2001, following nine years of uninterrupted growth, according to the latest data from the Advertising Association (AA), as compiled by the World Advertising Research Centre (WARC). Adspend totalled £16.5 billion last year, down from £17.0 billion the year before. After adjustment for inflation this represents a decline… Continue reading AA Data Shows UK Adspend Fell 2.6% In 2001
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United Business Media’s US high-tech publishing division, CMP Media, has published advertising data for April which show volumes down 20.7% compared to a market down 36.1%. This is the latest in a trend of decline for the US technology publishing advertising market which has seen volumes fall by 41.1% in the year to date; CMP’s… Continue reading CMP Outperforms High-Tech Market, But Ad Volumes Down 21% In April
Analysts at Lehman Brothers have upgraded their advertising growth forecasts for ITV, following the release of Carlton Communications’ financial results yesterday (see Carlton Profits Hit By Ad Slowdown And ITV Digital Failure). Whilst the results showed advertising down by 13% for the six months to 31 March 2002, the company said that there are now… Continue reading Lehman Upgrades ITV Ad Forecasts Following Carlton Results
Like for like advertising revenues at Carlton Communications fell by 13% year on year for the six months ended 31 March 2002, the company’s results showed this morning. However, the ITV giant says that there are early signs of a recovery in the demand for advertising at present. Pre-tax profit before interest at the company… Continue reading Carlton Profits Hit By Ad Slowdown And ITV Digital Failure
UK consumer advertising is trading well, whilst radio advertising conditions remain tough, according to year-end financial results released by EMAP this morning. The results are pretty much in line with the outlook given in the group’s trading statement in March (see EMAP Says Consumer Mags Revenue Stable, Radio Remains Weak). Pre-tax profit rose by 6%… Continue reading EMAP ‘Cautiously Optimistic’ On Future Trading
In an AGM statement today, Maiden Group reiterated the forecast made in March (see Maiden Anticipates ‘Gradual And Measured’ Recovery In 2002) that there would be a “gradual and measured recovery” in 2002. In a statement this morning, Maiden Group chairman Martin Boase said: “The performance of the Group is in line with our comments… Continue reading Maiden Boss Forecasts ‘Gradual And Measured’ Recovery
The French online sector suffered a 17% drop in advertising revenues during 2001, according to the latest annual data from that country’s Interactive Advertising Bureau, as reported by the World Advertising Research Centre. Online spend in France fell from ₏184 million (£116.2 million) in 2000 to just ₏153 million last year. Figures for 2001 US… Continue reading French Internet Advertising Falls 17% In 2001
US internet advertising declined by 7.5% in Q4 2001 and dropped by 12% across the whole year, according to figures released by the US Internet Advertising Bureau. Online spend for 2001 totalled $7.2 billion, according to the PricewaterhouseCoopers-produced report. The IAB says that the weak revenues were not unexpected and that they mirror the experiences… Continue reading US Internet Ad Revenue Falls 12% In 2001
Global newspaper advertising revenue fell by 7% in 2001 in real terms, with 57% of countries showing declines, according to the annual World Press Trends survey published by the World Association of Newspapers (WAN) this week. Despite the decline in advertising, the WAN report also shows that newspapers’ share of the global ad market stabilised… Continue reading Global Newspaper Ad Revenues Fall 7% In 2001
UK radio group GWR has announced that it will sell overseas radio interests – including stations in Europe and Australia – in order to maintain the group’s “leading role in UK radio”. Ralph Bernard, GWR executive chairman, commented: “The Communications Bill marks a watershed for the UK media industry. GWR is committed to a focused… Continue reading GWR To Focus On UK Market As Group Profits Fall