European consumer spending on interactive TV applications and services will more than double in the next six years, according to a new study by Strategy Analytics. The research firm calculates that 16 million Europeans are active users of enhanced TV applications and predicts that spending in this sector will total $92 million in 2002. This… Continue reading European iTV Revenues Set To Escalate

The chief executive at RTL, Europe’s largest broadcaster, has called on the UK government to extend the ban on companies outside the EU investing in British broadcasting firms until similar laws in the US are relaxed. Speaking at the Royal Television Society’s International Conference in London, Didier Bellens voiced his disapproval of US TV ownership… Continue reading RTL Chief Calls For Level Playing Field On Media Ownership

Global advertising network, Publicis, has released first half financial results which saw revenues increase by 2.4% year on year, outperforming the overall market. While the worldwide advertising market dropped an estimated 6% in the first six months of 2002, Publicis’ organic growth only declined 3.6%, the statement says. Publicis owns a number of agencies worldwide,… Continue reading Publicis Results Outperform Struggling Ad Market

The US and UK advertising industries are to show the lowest year on year decline of the top seven global markets in 2002, at -0.1% and -1.2% respectively, according to the latest growth forecasts from Zenith Optimedia. The year on year growth figures are compiled from the gross revenue forecasts from Zenith, analysed in more… Continue reading Top Seven Ad Market Growth Forecasts To 2004, From Zenith Optimedia

A recovery in global advertising markets is not yet that evident, despite ‘patchy’ demand in the US, according to the latest forecasts from Zenith Optimedia. An analysis of the world’s seven largest markets, which comprise 73% of the total global expenditure, shows that any significant growth is not likely until 2004 in constant currencies, rather… Continue reading Zenith Warns Of No Real Recovery Until 2004 In Global Ad Forecasts

UK advertising expenditure increased by 1.1% year on year during the second quarter of 2002 to £3.4 billion, according to the latest figures from the Advertising Association‘s Quarterly Survey of Advertising Expenditure. However, the positive growth does not hold up after the figures have been adjusted for inflation to show costant currencies; on this basis… Continue reading UK Ad Decline Stabilises In Second Quarter

Global media agency network, Aegis Group, has upgraded slightly its US and Asia forecast and has reduced the figures for the European market for 2002. Announcing its first half results this morning (see Aegis Sees No Improvement In Europe, Results In Line), Aegis said that the strong upfront markets in the US have pointed toward… Continue reading Aegis Upgrades US & Asia Ad Forecasts, Downgrades Europe

Total US magazine advertising revenue increased 2.7% year on year in August, closing at $1.1 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of ad pages for August was 14,498, down 5.8% from last year. In the year-to-date, revenue reach $9.9 billion, flat on the previous year, and ad… Continue reading US Magazines Ad Revenue Rises, Volumes Dip In August

Global media and market research network, Aegis Group, this morning reported a strong performance at its media buying agency, Carat, which managed to build market share and report some positive organic growth, despite the prolonged depression in advertising conditions. The group says that there have been some signs of an advertising recovery in the US,… Continue reading Aegis Sees No Improvement In Europe, Results In Line

AOL Time Warner, the world’s largest media company, has substantially reduced its full-year forecasts for the America Online (AOL) internet service provider division, citing the continued softness in business’ advertising revenues as the main cause. AOL’s full-year revenues are now expected to be $1.7 billion, down from the previous forecast of $1.8 billion to $2.2… Continue reading AOL Time Warner Pulls Back Forecasts Due To Poor Online Ad Revenues