SponsorClick has today announced that it has revised up its 2002 global sponsorship market growth forecasts, published last December. The company said that “given the stronger than expected economic outlook” during Q1 2002, SponsorClick now forecasts +12% for the sponsorship market in 2002, compared to its previous estimate of 10%. It is estimated that the… Continue reading Sponsorship Market Will Grow By 12% in 2002, Says SponsorClick

Yahoo! and ACNielsen, have announced the results of the fourth wave of the Yahoo!/ACNielsen Internet Confidence Index, a quarterly study designed to measure confidence levels in internet products and services. Overall, the index dropped four points during the first quarter to 111, when compared to Q4 2001, this decline was driven primarily by heavy internet… Continue reading US Internet Confidence Falls In Q1, Says ACNielsen

MeasureCast has announced internet radio audience size and demographic data for week ending 11 March 2002 revealing a combined total of 4,034,980 hours of programming for the top 10 web radio networks. 66,827 more hours than was streamed by this group of broadcasters during the previous week. Five of the top 10 networks attracted larger… Continue reading Virgin Tops Web Radio Rankings

Publishing group EMAP says that it is taking a cautious view of the advertising marketplace and is planning for just ‘modest’ revenue increases for the coming year. In a trading statement for the year to 31 March 2002, the company this morning said that forward advertising bookings are showing some improvement on Q4 2001 –… Continue reading EMAP Says Consumer Mags Revenue Stable, Radio Remains Weak

According to a new report from GartnerG2 the apparent recovery in the US economy “looks good now, but [it] will be short-lived”. The latest economic data, says Gartner, reflects “rebuilding of inventoryÂÂ-not renewed economic activity or an increase in fundamental demand”. Revised figures from the US Department of Commerce show Q4 economic growth figures of… Continue reading Recovery ‘Isn’t Here Yet’ Says Gartner

In February, the number of internet users in the UK fell. Although this has happened before, previous declines have been the results of seasonal trends – students not online during summer holidays and so on. Early indications for March suggest that the decline in numbers is continuing prompting BMRBi to forecast that the decline is… Continue reading UK Internet Population Drop Off Suggests Trend, Says BMRB

A new report from the Direct Marketing Association (DMA) has revealed that the the vast majority of online marketers are acting on consumer privacy concerns by sending targeted email communications and offering consumers the ability to opt-out of e-mail marketing solicitations. According to the State of the E-Commerce Industry Report 2001-2002 from the DMA, almost… Continue reading E-Marketers Are Behaving Responsibly, Says DMA

Despite the popularity of broadband cable internet access, cable multiple system operators (MSOs) must overcome the ‘stigma’ of being insecure and unreliable, says the Yankee Group. According to Lindsay Schroth of the Yankee Group: “The problem for the MSO is that they have no control over what is installed, and this becomes a troubleshooting nightmare,… Continue reading Broadband MSOs Must Face Security Concerns, Says Yankee Group

Rupert Murdoch’s ambitions to increase his UK TV and radio interests could be prevented by the legislation contained in the forthcoming Communications Bill, according to reports in the Financial Times. While the expectation is that revised legislation on media ownership would allow large-scale radio and television mergers, the FT says that under the preferred plan… Continue reading Murdoch’s Expansion May Be Halted By Bill

The European business to consumer (B2C) ecommerce market will be worth $4.3 billion (£3.0 billion) by 2005, according to the latest forecasts from AMR Research. This represents a more than four-fold increase on 2002’s expected $760 million worth of online consumer sales.