Initial findings from Arbitron‘s RADAR 72 Radio Usage Report show that over the course of a typical week, US radio reaches 99% of adults aged 18+ who hold a professional or managerial position and who live in a household with an income of $50,000 or more. Ninety-eight percent of college graduates listened to radio, while… Continue reading US Radio Listening Highest Amongst Well Educated With Upper Income, Finds RADAR

There will be 1.1 billion cellular phone subscribers worldwide by Q2 2002 – a rise of 11.6% on the 941 million in 2001, according to data from EMC, reported by eMarketer. The data also shows that in Q4 2001, the average revenue per user (ARPU) worldwide stood at $34.00.

Global IT spending reached $975 billion in 2001 and is expected to increase to an estimated $1,116 billion by 2004 – a compound annual growth rate of 4.6%. These forecasts from Datamonitor have been reduced due to the impact of the global economic slowdown.

Email marketing has now become ‘a more cost-effective way to acquire and retain customers than direct mail’, says a report from GartnerG2 released this week. The research company forecasts that US email advertising revenue will reach $1.3 billion this year, up from $948 million in 2001. By 2005, it is expected to rise to total… Continue reading US Email Ad Revenue To Reach $1.5bn By 2005, Finds GartnerG2

The US online advertising market is due for expansion, with growth of 11.0% forecast for 2002, according to the Online Advertising Report released by eMarketer this month. Following a tough year for both online and offline media in 2001, exacerbated by the 11 September attacks, the consensus is that the worst is now behind the… Continue reading US And Worldwide Internet Population And Advertising Forecasts

The number of consumer magazine launches in the UK during the first two months of 2002 rose by 61% year on year, according to the April issue of Seymour‘s Monthly Monitor, as reported by the Periodical Publishers Association (PPA). During January and February 58 new consumer mags hit the market, as compared with just 36… Continue reading UK Consumer Mags Launches Rise In Early 2002

Frost & Sullivan has forecast that m-commerce is set to take off over the next few years and that the market for mobile transactions will be worth $25 billion by 2006. This equates to around 15% of all estimated online e-commerce consumer spending. Spending via mobile phones will, says Frost & Sullivan, will comprise: automated… Continue reading Insight Analysis: Our Mobile Cash Future

Publishing group Highbury House Communications, has this morning posted full year financial results slightly ahead of the expectations set out in December (see B2B Slump Catches Up With Highbury House), but the year was nevertheless declared ‘difficult’. Revenue rose 29% to £100 million and pre-tax profits were up 15% to £6.9 million. Advertising outlook Highbury… Continue reading Highbury House Sees B2B Publishing Revenues Flat For 2002

ITV Digital could face imminent closure if a lower offer for media rights is not accepted by the Football League today, according to reports in today’s national press. The troubled digital TV platform was meant to pay around £180m over for the rights to screen Nationwide League football games, but now, faced with financial pressure,… Continue reading Football League Rejection Could Close ITV Digital

KirchMedia and ProSiebenSat.1 Media AG have announced that they will terminate discussions on the merger, proposed in September 2001. In a joint release, the companies stated that “in light of the economic climate and the current situation of KirchGruppe the merger is not feasible in the foreseeable future”. The statement continued: “The two companies will… Continue reading KirchMedia And ProSiebenSat.1 Abandon Merger