How a legend from antiquity could change the narrative and help safeguard the financial future of the established media sectors.

The success of the radio sector, with its common values and objectives, illustrates why it’s important for media channels to have clearly defined offerings and show what they can bring to the table for advertisers. 

Some of us may feel like Miles Bennell, screaming at strangers that someone’s after us. But it doesn’t have to be this way. It’s time to redefine what and who the ad industry is. 

In our march towards greater targeting and fragmentation, we’ve forgotten how to make famous ad campaigns. But this isn’t a plea for a return to the past.

Addressing a challenge posed by Nationwide’s Chris Ladd last week, CEO Simon Redican explains how PAMCo can help the industry focus on diversity in planning.

Current data scandals show that UK publishers were right to back their instincts and invest in a new joint industry currency, writes Simon Redican.

The Publishers Audience Measurement Company – PAMCo – has now taken over the role of the NRS in producing audience estimates for published media. Here, its CEO, Simon Redican, explains what happens next.

Newspaper publishers have served notice on the National Readership Survey as they seek a contemporary audience measurement system. Here, the NRS’s newly appointed CEO, Simon Redican, tells us what the future needs to look like.

Last week the RAB unveiled a new study demonstrating that brands using radio for advertising get almost eight times the return on investment. Here, the RAB’s MD, Simon Redican, makes the case for a change in spend.

According to Simon Redican, radio, TV and online all lift people’s levels of happiness and energy on a daily basis – all day, every day…