BBC Two was the only terrestrial channel to see any growth in its viewing share in all homes year on year for May, with the station experiencing a 0.2 percentage point rise.Channel 4 saw the largest fall, at 2.1 percentage points, whilst Five, BBC One and ITV1 also dropped.All ViewingChannel 4 saw its viewing share… Continue reading Television Viewing Round-Up – May 2007

David Dimbleby’s unique look at How We Built Britain was the big winner of the 9pm ratings slot last night, with the BBC One series attracting an average adult audience of more than five million.The epic journey around our astonishing architectural achievements gave the channel a 27% viewing share at the time, as the news… Continue reading More Than Five Million Follow Dimbleby’s Journey

NatMags is to close declining teen title CosmoGIRL!, with the company set to put further focus on new digital only offering, Jellyfish.The decision to close CosmoGIRL! after six years is the result of a review carried out on NatMags’ entire portfolio. The company is also said to be restructuring.CosmoGIRL! is edited by Celia Duncan, who… Continue reading NatMags To Close CosmoGIRL!

Last night’s desperate efforts by Channel 4 bosses to boost Big Brother‘s viewing figures fell flat, with the double bill of surprise live shows attracting an average adult audience of just over 2.6 million and 3.3 million respectively.The Bill over on ITV1 was the most watched programme in the 8pm to 9pm timeslot, up against… Continue reading £100k Fails To Pay Off For Big Brother

IPC’s new women’s weekly title, Look, has launched a massive digital advertising campaign aimed at targeting two million young women online.The six-figure campaign includes a variety of creative executions from banners and leader boards to skyscrapers and MPUs, which all play on the core themes of the brand – celebrity style and up-to-the minute affordable… Continue reading IPC Looks To Digital To Target Readers

New entrepreneurial reality format, Tycoon, failed to wow the viewers last night on its debut, with an average adult audience of just over 1.8 million making the show the least watched in the 9pm to 10pm timeslot.The new programme from Dragon’s Den star Peter Jones, which attempts to whittle down a selection of hopefuls to… Continue reading Tycoon Fails To Impress For ITV1

More than 80% of households in the UK now receive digital television services on their primary set, up from more than 77% in the last quarter, with almost 82% of homes receiving multi-channel TV at the end of Q1 2007.Ofcom’s latest Digital Progress Report has shown that more than 20.4 million households now have digital… Continue reading Digital TV Penetration In The UK Exceeds 80%

David Hipkiss has been appointed to the newly created role of commercial director at Emap Advertising, taking up the six-month position to assess the size and scale of commercial opportunities within the group.Hipkiss, who will report to director of finance operations at Emap, Jimmy Weir, moves to the job from his current role as Emap… Continue reading Emap Advertising Creates Commercial Director Role

Digital switchover will leave consumers facing a £2.2 billion bill for the cost of replacing analogue TV sets and VCRs, as well as the £40 instalment fee for the non-vulnerable or elderly.This figure, researched by the price comparison and switching website uSwitch.com, is among the myriad of statistics detailing the financial and environmental impact of… Continue reading Consumers Face £2.2 Billion Bill To Replace Analogue Equipment

The final days of Simon Cowell’s new reality style contest, Britain’s Got Talent, proved a huge hit for ITV1 over the weekend, with the final pulling in an average adult audience of more than 9.5 million and 9.7 million for last night’s two shows respectively.Friday’s show netted an average of more than 7.7 million (a… Continue reading ITV1’s Got A Ratings Winner