ITV’s programming woes are not a direct result of the Contract Rights Renewal mechanism, but rather a lack of investment in the 1990s, according to Jim Marshall, chairman of Starcom Mediavest Group, who was speaking at MediaTel Group’s ‘Future of Television’ seminar in London yesterday.“The company spent a decade sorting out the business of the… Continue reading Panellists Show Little Sympathy For ITV’s CRR Woes

An increase in the amount of minutes per hour of advertising on television would lessen the effectiveness of the marketing, according to panellists at the ‘Future of Television’ seminar, held by MediaTel Group in London yesterday.Recent reports have suggested that Ofcom is looking at the possibility of pushing up the current limit to as much… Continue reading Increase In TV Ad Minutage Would Damage Efficacy

Rupert Howell, ITV’s new MD of brand and commercial, will aim to get the broadcaster “into some sort of virtuous cycle rather than the vicious circle that there’s been in recent times”.In his first public appearance since the appointment, at MediaTel Group’s ‘Future of Television’ seminar in London this morning, Howell told the BBC’s media… Continue reading Howell Reveals His Vision For ITV’s Future

Television advertising is far from dead, but it is evolving in the changing media ecosystem.Last week the IAB and PwC released first half UK internet advertising figures, showing above expectation 41.3% year on year growth, taking the sector to a half-year high of £1,334 million – compared to £917 million a year ago (see NewsLine).Such… Continue reading Death of TV Debate Re-ignites, Sparks Fly

Rupert Howell, ITV’s new MD of brand and commercial and the man tipped to greatly assist Michael Grade in turning around the broadcaster’s recent lacklustre performance, is to give his first public interview since his appointment at MediaTel Group’s ‘Future of Television’ seminar tomorrow.The former McCann Erickson Group president, who will assume his new post… Continue reading Rupert Howell Gives First Public Interview Since ITV Appointment At MediaTel Group Seminar

Globetrotting jet setter, Michael Palin, continued to entertain viewers with his New Europe series, gaining an average adult audience of more than 5.8 million for BBC One last night.Palin’s travels took him to Hungary and the Ukraine, where, as ever, he encountered colourful characters and explored the evolving regions of Britain’s newest neighbours.The episode, which… Continue reading Almost Six Million Stick With Palin’s Adventures

Stephen Fry’s exploration of attitudes to HIV and AIDS in Britain today brought an average of more than 2.4 million adults to BBC Two last night, giving the channel a 12% viewing share between 9pm and 10pm.The documentary, which revealed that the disease is spreading rapidly in the UK due to an increase in risky… Continue reading Fry Brings 2.4 Million To BBC Two

Ofcom has released its comprehensive review of children’s television, showing that kids programmes made in Britain account for just 17% of the total output aimed at youngsters.Despite this, the report, which is the most detailed assessment on the market the regulator has ever carried out, revealed that parents and their offspring strongly preferred programming made… Continue reading Ofcom Outlines Shortage Of Homegrown Kids TV

Michael Palin’s exploration of New Europe, which this week took him through Bulgaria to Turkey, was watched by just over 6.1 million adults on average last night, down from the series’ debut last week.Palin’s adventure, which saw him attending ‘oil wrestling’ and featured his attempts at belly dancing, dropped more than one million viewers from… Continue reading Palin’s Adventures Win 9pm Timeslot For BBC One

ITV1 continued to close the gap on BBC One’s viewing share in all homes, by once again boosting its share in August.The channel’s share rose by more than one percentage point for the month, whilst BBC One’s share fell, leaving a gap of just over 2% between the two rivals.All other terrestrial channels felt a… Continue reading Television Viewing Round-Up – August 2007