In yesterday’s Sunday Times, Omid Kordestani, Google’s senior VP for global sales and business development, outlined the company’s vision for expansion, which could in theory signal the death knell for agencies.The company’s primary revenue driver is the success of search based advertising, which generated the majority of its $10.6 billion last year.However, Kordestani said that… Continue reading Plans For Google’s Future Vision Revealed
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Five has announced the launch of a new primetime TV quiz programme, which will transmit on weekday nights from Tuesday 29 May at 6.30pm.Produced by Two Four Productions and hosted by radio star Colin Murray, Payday will give eight players the chance of winning one of their fellow contestants’ annual salaries.“What excites me about Payday… Continue reading Five Launches New Weekday Quiz Format
Five has snapped up the rights to long-running soap Neighbours, after the BBC decided not to pay the programme’s distributor, FremantleMedia, £300 million for the eight-year deal.The Aussie institution, which spawned the careers of the likes of Kylie Minogue and Guy Pearce, has been with the corporation for more than 20 years, but will from… Continue reading Five Takes Neighbours From BBC One For £300m
‘Silver Surfers’ are set to overtake the 35-44s as the age group with the largest representation online, according to online competitive service Hitwise.Those aged 55+ accounted for 22% of UK visits to all categories of websites in the four weeks to 12 May 2007, up 54% since 2005 and 40% since 2006. This compares to… Continue reading Silver Surfers Boost Online Presence
Xfm has confirmed a dramatic programming shake up, with the indie music station handing over control of its airwaves to listeners.It was rumoured yesterday that the expanding GCap Media brand could lose DJs from its daytime schedule (see Xfm Could Shed Daytime DJs In Revamp), and the station has confirmed that from Tuesday 29 May,… Continue reading Xfm Confirms Daytime Format Change
John Sweeney’s controversial documentary on the Church of Scientology was a ratings triumph for BBC One’s Panorama, attracting an impressive adult audience of almost 4.2 million on average.Well done to the corporation for providing pre-screening coverage of Sweeney exploding at church leader Tommy Davis, and publicising the fact that the clip was on video sharing… Continue reading Scientology Row Nets Record Audience For Panorama
Telecommunications giant BT has unveiled its biggest advertising campaign of the year so far – a multimillion pound national promotion for its IPTV service, BT Vision.The campaign is led by national TV advertising, kick-started by two new 60-second slots The new ads develop the story of Adam and his partner Jane as they each rush… Continue reading Huge Ad Campaign For BT Vision As Service Hits The High Street
BBC radio stations once again performed well for the most part, with BBC Radio 2 boasting a weekly reach of more than 13.2 million, up 2.4% year on year, according to the latest Q1 2007 RAJAR results.Radio 1’s reach was up by a significant 8.4% compared to Q1 2006, to leave it with more than… Continue reading Radio 2 Boosts Weekly Reach To Over 13 Million
Magic FM (London) proved to have the highest weekly reach of the main London stations, despite a year on year dip of more than 3%.Quarter 1 2007 RAJAR figures show the station to have a weekly reach of around 1.8 million, down year on year but up slightly from last period.Magic, which recently launched a… Continue reading Magic FM Boasts Biggest Weekly Reach In London
BBC One’s new Holby City spin-off, police drama Holby Blue, debuted with an average adult audience of five million, giving the channel a 23.8% viewing share between 8pm and 9pm.Following on from the action packed escapades of the police force in the fictional borough of Holby, popular presenter Jamie Theakston lent his hand to narrating… Continue reading Five Million Join BBC One For Holby Blue Debut