A single online planning currency is absolutely necessary, particularly as most medium’s content distribution will be via the internet in the future, according to Louise Ainsworth, managing director for Nielsen//NetRatings, who was speaking from the floor at last week’s MediaTel Group ‘Future of Media Research’ seminar.Ainsworth indicated that having come to research from an agency… Continue reading Single Planning Currency For The Internet Is ‘Absolutely Necessary’
ARCHIVE ▸ Susan Le May
The TouchPoints integrated planning database is to be reconfigured to make it more relevant to users, according to Lynne Robinson, research director at the IPA, who was speaking on the panel at yesterday’s MediaTel Group ‘Future of Media Research’ seminar.She admitted that the package, which aims to create a single cross-media planning system, was “by… Continue reading TouchPoints Database To Be Reconfigured For Usability
The research industry needs to respond to the massive period of change currently underway in the media, shifting away from self-contained measurement currencies for each medium towards a more holistic and converged approach.At this morning’s ‘Future of Media Research’ seminar, which was hosted by MediaTel Group, David Brennan (pictured), research and strategy director at Thinkbox… Continue reading Media Research Industry Must Take A More Holistic Approach To Measurement
Editor Marc Reeves has relaunched the Birmingham Post, in a bid to reinvent the regional title.The Post‘s Weekend Saturday section is now in a tabloid format, whilst the paper is to include “more comprehensive” page leads and analysis.Lifestyle, leisure and business coverage has been boosted through three new glossy magazines.Two monthly A4 standalone magazines, City… Continue reading Reeves Relaunches Birmingham Post
Last night’s thrilling UEFA Champions League battle between Chelsea and Liverpool peaked with almost 11 million viewers for ITV1 during the nail biting penalty shoot-out, giving the broadcaster a 50% viewing share at around 10pm.Dutch striker Dirk Kuyt sought revenge on the Blues, nailing the winning penalty after the dubious decision to disallow his earlier… Continue reading Nail Biting Semi-Final Lures Millions To ITV1
H Bauer’s In The Know magazine has closed with immediate effect after less than a year on the newsstand.The women’s weekly title, which entered an already volatile market, launched last August, with the publisher having invested £10 million in the magazine (see In The Know To Launch Next Week).The magazine was created as a “topical… Continue reading In The Know Folds After Less Than A Year
Neil Robinson, IPC Media’s digital director, has been appointed to the publisher’s main board and will now lead the company’s strategic development across its entire portfolio.Robinson will work closely with each of the divisional managing directors and digital development directors at IPC, reporting directly to chief executive Sylvia Auton.“Digital media is core to IPC’s growth… Continue reading IPC Appointment Boosts Digital Strategy
IPC Media’s TV weekly magazines sector, IPC TX, has gained a new managing director, after the departure of Philippa Brown.Fiona Dent will take over the role from 4 June, with Brown leaving the publisher to join OMG UK as CEO.Dent will also have responsibility for IPC Plus, the licensing and syndication business, and IPC Direct,… Continue reading IPC’s TV Listings Sector Gets New MD
Last night’s battle between AC Milan and Manchester United in the first leg of the semi-final of the UEFA Champions League was a top score for ITV1, grabbing an average adult audience of more than 6.8 million for the duration of the game’s coverage.The commercial broadcaster gained a 32% viewing share between 7.30pm and 10pm,… Continue reading Rooney And Co Clinch Victory For ITV1
CBS Outdoor has introduced the next phase in its £72 million London Underground transformation programme, launching its new high definition LCD advertising screens in Tube ticket halls and corridors.A total of 36 key stations on the Underground including Charing Cross, Canary Wharf, Bank, Notting Hill and Embankment will be equipped with the new 57-inch screens,… Continue reading New LCD Ad Screens Rolled Out On London Underground