BBC One Returns to Globe Influenced Idents

BBC One has unveiled eight new on-screen idents today based around a circle concept. They use a new logo with a softer typeface, including a lower case “o”.

The BBC moved away from the iconic globe image in 2002 (see BBC1 Unveils New Identity), but this new design is a step back towards the universally recognised image.

Commenting on the idents, Peter Fincham, Controller, BBC One, said: “The circle, which is at the heart of this campaign, has been familiar to BBC One viewers over the years, but what we’ve got here is modern, forward looking and surprising.”

He added: “In an increasingly competitive marketplace a channel needs to stand out from the crowd and I believe our new identity is just what’s needed for BBC One. It’s set in the everyday but shows people doing extraordinary things. It’s got variety and range: everything from daredevil motorbikes to synchronised hippos. It’s warm and it’s dynamic.”

The new channel identity has been created by Red Bee Media and will launch on air Saturday 7 October 2006.

BBC: 020 8743 8000 www.bbc.co.uk