BBC Shortlists Digital Creative Agencies
The BBC has shortlisted six digital agencies to take forward to the next stage of a review of its digital creative services which began in July 2007.
The six shortlisted agencies are Agency Republic, GT, 20:20 London, Play, Start Creative Ltd and one other unnamed agency.
The review is statutory and is required to satisfy the BBC’s obligations under the EU Public Procurement Regulations.
Pitch workshops with the six agencies will complete the selection process and the BBC will announce the successful agency/agencies by November 2007, with the appointment commencing on 1 January 2008.
The BBC will appoint a small roster of digital creative agencies to provide top-level strategic advice, communications plans and highly creative digital communications.
The required activity will include targeted promotions for specific brands, services, programmes or marketing campaigns and the development of appropriate content, across relevant digital channels.
The agency/agencies will work alongside the BBC’s advertising and media roster agencies across the breadth of the public services portfolio including BBC One, BBC Two, digital channels, Radio networks and other New Media services.
BBC: 020 8743 8000 www.bbc.co.uk