BBC Tempts Gardeners With Cake Competition

The BBC has announced a partnership with Lyons Cakes to create an on-pack promotion offering readers a £10,000 makeover in the first promotion of its kind for the magazine.

The promotion will run from today until the end of August, featuring across a range of the company’s confectionary, from treacle tarts to the french sandwich.

Commenting on the promotion Natalie Ringe, BBC Magazine’s gardening group marketing manager, said: “This is a perfect partnership and exactly the kind of promotional opportunity we will continue to look for in the future. Partnership ”

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