Bose UK to sponsor Planet Rock’s Rock Blok
Audio equipment company Bose UK has signed a deal to sponsor digital radio station Planet Rock’s Rock Blok lunchtime show for three months from 5 May.
Rock Blok is a one hour show broadcast Monday to Friday at 1pm Bose will receive sponsor credits in show as well as references within show cross promotion across all dayparts, and a major presence at the www.planetrock.com/rockblok microsite.
The show lets listeners choose their own selection of classic rock tracks, with Bose providing weekly prizes to listeners whose selection is broadcast on air.
This is Planet Rock’s second partnership announcement this month following the announcement of MORE TH>N’s sponsorship on Planet Rock Traffic and Travel.
Planet Rock’s CEO, Malcolm Bluemel, said “Rock Blok is an established feature on Planet Rock, where listeners take time out over their lunch break to listen to some unique tracks.
“We are really pleased to be working with a company such as Bose who are synonymous with the highest quality in listening experiences. They are a fantastic fit with Rock Blok which is all about taking time out to listen to brilliant music in digital quality.”