BT Launches New PodShow Website

BT is to team up with US media entrepreneurs PodShow to launch BT PodShow, a website allowing individuals, media production companies and record labels to share their content.

Aspiring film makers, musicians, presenters and DJs from across the UK are being asked to submit content to the site, which is being positioned as a mix between MySpace and YouTube.

BT PodShow will provide users with their own personal online media centres where they can post their own content and interact with others.

BT says that users will also be able to enjoy their favourite shows on any connected device, from PC to mobile and TV, with some BT PodShow content expected to be shown on BT Vision.

Gavin Patterson, BT consumer managing director, said: “Podcasting really does illustrate the true power of broadband. What is great about it is that all you need is a way to record audio or video, a computer and an internet connection.

“BT recognises the importance of this exciting new world of communications and is leading the way in the UK by partnering with innovators, including PodShow, to explore opportunities for new cutting edge products and services.”

Ron Bloom chief executive officer and co-founder of PodShow, added: “We are moving from a world of broadcasting to a world of all-casting, where everyone wants a reliable way to create, share and connect.

“There is an incredible amount of talent and programming out there that never sees the light of day, because there is simply no way for traditional media to provide the choice that the audience craves. BT and PodShow are ideal partners to provide the great range of incredible content on the highest-quality broadband network.”

BT: 0207 469 2337 www.btplc.com