BT Vision Begins Slowly

BT Vision has attracted just 5,000 customers since it launched in December 2006, although the telecoms giant says that this is entirely in line with expectations.

The investment bank Morgan Stanley estimates that 40% of the 5,000 customers are employees of BT.

The service launched to a sample of users on December 4 last year (see BT Vision Trickles Onto Market Next Month), prior to a wider roll-out.

At the December launch of the service, the company said that a full marketing campaign would commence in the spring.

BT Vision is a combination of a digital terrestrial television (DTT) service and IPTV (see Long Time Coming – BT’s Vision)

BT secured a variety of content deals for the launch of the service, including MTV, Paramount Comedy and Nickelodeon (see BT Vision Signs Further Content Partners), as well as Emap and Future Plus, the customer-publishing agency of Future Publishing.

Yesterday, BT announced that it had signed range of new deals for its BT Vision Download Store (see BT Announces New Deals For Download Store).

BT: 020 7469 2337 www.btplc.com