BuzzFeed UK and HuffPost UK join The Ozone Project

BuzzFeed UK and HuffPost UK have become the latest publishers to join digital advertising platform alliance The Ozone Project.

The two titles will increase Ozone’s total deduplicated platform reach by more than 200,000 readers each month.

BuzzFeed UK and HuffPost UK are both owned by BuzzFeed, Inc, whose ethos is “firmly in line with the premium positioning and responsibility shared by Ozone publishers”, according to a statement by the Ozone Project. BuzzFeed acquired HuffPost in November 2020.

The Ozone client roster includes News UK, Telegraph Media Group, The Guardian, Reach, The Independent, City AM, The Stylist Group, and HELLO!