Carat Creates First Sponsorship Package For MTV’s Interactive Charts

Carat Sponsorship has conceived and negotiated with Viacom Brand Solutions an integrated title sequence for the interactive chart shows on MTV Hits and MTV Dance.

The new sequence forms part of a sponsorship agreement with Beiersdorf’s NIVEA Lip Care Caregloss & Shine range.

The deal was negotiated between Maria Donaldson (sponsorship exec, Carat Sponsorship) and Justin Stephenson (partnership director, VBS).

The new sponsorship campaign, which is a first for MTV’s Interactive Charts, starts in May and will run for six months. The activity will run across various platforms including TV, online and red-button.

Throughout the coming months MTV and NIVEA Lip Care CareGloss & Shine will also be running a 40″ competition spot with prizes including makeovers with photoshoots, a recording session, and a VIP shopping experience.

Carat: 020 7430 6000 www.carat.com MTV: 020 7478 6000 www.mtv.co.uk