This table shows Carat’s latest global advertising forecasts, with figures for the USA, UK, China, Germany and France, among others.
Year on year % growth at current prices
2009
2010
2011
Global
-9.0
2.9
4.0
USA
-14.1
0.2
1.4
Canada
-3.6
1.2
2.1
Western Europe
-11.3
0.6
2.1
UK
-12.0
2.9
4.2
Germany
-7.4
-2.6
-1.2
France
-6.3
1.7
2.8
Italy
-13.8
0.2
1.5
Spain
-24.3
-2.0
1.0
Nordics
-17.4
0.1
2.3
C&EE
-21.3
3.0
6.5
Russia
-24.5
1.5
6.9
Asia Pacific
-0.5
6.8
7.2
Japan
-11.8
-3.1
-3.1
China
12.2
16.1
16.6
Australia
-5.0
2.3
3.2
Source: Carat, March 2010
Global % share of advertising spend
2009
2010
2011
Television
43.9
45.2
46.1
Newspapers
21.6
20.3
19.4
Magazines
10.7
10.0
9.6
Radio
6.9
6.9
6.7
Cinema
0.5
0.5
0.6
Outdoor
6.3
6.3
6.3
Online
10.1
10.8
11.3
Source: Carat, March 2010
By sector, global year on year % growth at current prices
2009
2010
2011
Television
-4.8
6.0
6.1
Newspapers
-14.0
-2.9
-0.7
Magazines
-20.2
-3.9
0.8
Radio
-10.6
2.3
0.9
Cinema
-3.8
3.6
5.9
Outdoor
-9.4
2.4
3.9
Online
0.9
10.1
9.1
Source: Carat, March 2010
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