Carlton Screen Advertising’s share of the advertising market is set to increase to over 63% of UK cinema admissions, having won the contract for National Amusement’s Showcase Cinema screens.
Showcase Cinemas has 243 screens in 19 locations in the UK, representing 8.5% of all UK cinema admissions. These will swell the number of screens in the Carlton portfolio to 2,300, or 64% of all UK cinema screens, when the deal begins on 4 October 2002.
Carlton Screen Advertising’s portfolio already includes UCI, Odeon, AMC, Cineworld, Ster Century and 65% of all independent UK cinemas.
