In her new role, Navarro will be responsible for implementing and overseeing transformation strategies, growth strategies, management structures and operational duties.
11 Jun 2026 | Jack Benjamin
Warc upgraded its 2026 global ad growth forecast, now expecting $1.39tn in total expenditure this year, but ongoing volatility caused by the crisis in the Gulf is placing a quarter of that growth at risk, with even greater implications for 2027.
15 Jul 2024 | Omar Oakes
If you build a strong brand, consumers are more likely to dismiss any negative information that comes out about you, and it may even make them like you more, writes William Hanmer-Lloyd.
In her new role, Utzschneider will focus on broadening the mandate of IAS, leading expansion into new global markets and pushing into new advancements such as OTT and audio.
The redesign, which was announced by Will Dean, editor of the Guardian Weekly, will have a slight increase in cover price and a greater focus on design and photography.
For the second consecutive year Netflix leads YouGov’s Millennial Rankings with a score of 77%, followed by Spotify at 73% whilst Primark and Apple share third position at 71%.
Lenovo has selected Publicis Media to handle its global media strategy, planning and buying through a client unit called Lenovo One Media, which will be directed by Performics and Spark Foundry.
A certain naivety seems to fall over marketers when the World Cup is looming, writes VCCP’s Simon White – don’t miss out on opportunities due to misguided fears…
WMG’s research also reveals that there has been a significant increase in attention measures year-on-year.
According to the report, 2018 will be the largest growth year ever with an extra 28 million subscribers
BP and WPP are to enter their third decade working together after the petroleum company selected the ad group as its global marketing partner for its Corporate, Fuels and Castrol businesses.