For the second consecutive year Netflix leads YouGov’s Millennial Rankings with a score of 77%, followed by Spotify at 73% whilst Primark and Apple share third position at 71%.
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Lenovo has selected Publicis Media to handle its global media strategy, planning and buying through a client unit called Lenovo One Media, which will be directed by Performics and Spark Foundry.
A certain naivety seems to fall over marketers when the World Cup is looming, writes VCCP’s Simon White – don’t miss out on opportunities due to misguided fears…
WMG’s research also reveals that there has been a significant increase in attention measures year-on-year.
According to the report, 2018 will be the largest growth year ever with an extra 28 million subscribers
BP and WPP are to enter their third decade working together after the petroleum company selected the ad group as its global marketing partner for its Corporate, Fuels and Castrol businesses.
There is a new and looming threat to brand safety which is possibly more insidious and longer lasting than anything we’ve seen before, writes David Brennan
Which of TV’s latest ad formats should brands be most excited about? TVSquared’s Marlene Grimm looks at the options.
In the wake of the Cambridge Analytica and Russian election scandals – and just before its CEO is to testify before Congress – Facebook has announced plans to crack down on unauthorised political or ‘issue ads’.
The rise of ad-free video services might have re-tuned the brains of an entire generation to be less receptive to advertising in and around video content.