WPP CEO Mark Read has scored a big interview at Cannes — Elon Musk. Given that Musk ‘hates’ advertising and has been a terrible owner of Twitter, Read owes it to this industry to ask him tough questions.
In an industry full of events and parties, too often the line is crossed. It is the responsibility of everyone to stop sexual harassment.
Interview: The strategy consultant and author speaks to The Media Leader about Cannes, the crisis that agencies face, and his vision for a different industry paradigm in his new book ‘Madison Avenue Makeover’.
The average open programmatic campaign runs on a “deeply concerning” 44,000 websites, with Made for Advertising sites comprising 15% of adspend.
It’s déjà vu all over again — the Open Web Programmatic market is as impenetrable as ever.
Laurence Green joins Omar Oakes and Jack Benjamin to discuss the point of Cannes Lions, the importance of creative in driving effectiveness, and some concerning consumer trust numbers for news.
The Media Leader team is excited to announce the launch of The Media Leader Café at Cannes Lions as we build out our international coverage at the world’s biggest media and advertising industry event.
Fascinated by the idea of a booze-free or mindful drinking Cannes Lions? Whether you consider yourself a sober curious, mindful drinker or sober lush, this is for you.
