Share of Model helps measure how often AI mentions and describes a brand, product, or attribute, and in what terms. Jellyfish’s senior media director offers advice on how to use it to rethink search.

To kick-start this week’s AI-focused editorial special, the director of Advertising Week Europe shares findings on what the rise of the ‘human premium’ means for brands and businesses.

The Media Leader’s flagship awards programme is joining forces with the 37-year-old M&M Global Awards, putting senior and emerging talent from across the industry in front of a global audience.

The Advertising Association’s AI Taskforce has mapped the current reality of AI deployment in advertising, identified the skills needed, and developed practical frameworks to build them.

From hard-hitting investigations of social media safety to thought-provoking op-eds on sustainability and the industry’s flagship events, The Media Leader’s coverage in 2025 sparked important conversations across the industry.

The Media Leader Podcast hit its stride in 2025, playing host to leaders from across the media industry discussing the big challenges and opportunities facing media owners and advertising alike.

At last month’s Future of Media London event, Rak Patel, Kelly Williams and Brett Aumuller called for advertisers to reduce their spend on Meta by 30% and reinvest that budget into ‘trusted’ media.

Several industry experts joined The Media Leader Studios to discuss the good, the bad and the ugly of the future of AI.

At the Future of Media London 2025 the winners of this year’s awards dropped by at The Media Leader Studios to discuss their careers and what lead them to this point.

At The Future of Media London event, host Jack Benjamin sat down with Publicis Media Connected UK CEO Niel Bornman to chat about Publicis’ post-pandemic growth, performance media, principal media, and the future of the agency model.