Lumen’s Mike Follett responds to feedback on his provocative comment that planners “do your fucking jobs”, lest they risk replacement by AI tools.
More The Future Of Media articles
Follow along live with the best of the sold out The Future of Media London 2025, 4th-5th November.
Following up on questions from this year’s Future of Media Manchester event, strategy leaders answered attendees’ queries about how data and insights can be used to impact media strategies.
The Media Leader’s content director James Longhurst hosted a panel on the challenges clients and agencies face throughout the year as they seek to meet and exceed boardroom expectations.
At Future of Media Manchester’s Media Plan panel, four industry experts presented their favourite campaigns. Which would get the audience’s vote?
| Maria Iu
Three industry leaders pitched their ideas to nurture talent away from London at The Future of Media Manchester.
The Advertising Association highlighted the important role the ad industry has in driving economic growth and how this intersects with the government’s political promises.
During a Future of Media Manchester panel, senior leaders discussed how geography is irrelevant.
Agencies in the north are dynamic, specialist and thriving, but there’s an investment gap compared with their London counterparts. This presents a huge opportunity.
Follow live as we report from The Future of Media Manchester 2025.